Responsibilities

• Work with campaign operations, the client, and third-party vendor teams to drive campaign execution from requirements to delivery
• Collaborate with Customer Marketing Strategy to confirm feasibility of campaign plans and translate marketing strategy and requirements into business requirements
• Create and manage project plans and timelines to deliver marketing campaigns on time against a campaign calendar
• Complete BRD (Business Requirements Documents) which may include targeting and segmentation of the audience, campaign design, monitoring, and key performance metrics
• Manages client and team expectations throughout delivery; manage risk and issue escalations related to the campaigns
• Manage relationship with the client’s marketing team to support campaign planning and execution with the ability to manage integrated campaign delivery timelines
• Manage the Campaign Services team offshore, providing campaign technical guidance and clarifying the business need
• Review campaign metrics and presents trends and insights; work with Customer Marketing Strategy on campaign optimization
• Manage demand for services, capacity to deliver services, and client expectations

Requirements

• Minimum 3 years of experience in a marketing services execution role within Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, and/or Marketing Operations
• Minimum 3 years of experience with transactional databases and marketing automation platforms/technologies; e.g., Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM Campaign/Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing, Eloqua, Marketo
• Minimum of 2 years of experience in Campaign Migration Strategy, Campaign Management, Business Requirements Gathering/Documentation, Campaign Strategy AJO Functional Expertise, RTCDP Functional Expertise

Nice To Have

• Experience with HTML
• Understanding of marketing strategy with experience in targeting, segmentation, test/control design, campaign analytics, prospect and customer lifecycles
• Experienced in the relationship between marketing strategy, customer data, segments, channel, creative, content, and offers and how they interact to drive desired business outcomes
• Ability to evaluate concepts and present recommendations to senior leadership

Benefits

• Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.