Marketing Senior Specialist at Boston Medical Center (BMC) | Boston, MA | $78K/yr – $113K/yr

Boston Medical Center (BMC)

Marketing Senior Specialist

Boston, MA (On-site)

$78K/yr – $113K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive provider-focused marketing and referral growth for BMCHS, focusing on Doximity-driven and multichannel campaigns that boost referrals and patient volume.

Must-have: 6–8 years of marketing/communications with provider-channel and integrated campaigns
Standout: Leads cross-functional teams across creative, digital, social, and events with data-driven content

Job Description

Responsibilities

Lead provider-focused reputation and referral building campaigns and strategies utilizing provider-centric platforms like Doximity
Strategically develop, project manage and execute multichannel (digital + print + events) marketing campaigns that clearly communicate objectives with a focus on provider engagement tactics (i.e., driving patient referrals within a specific specialty)
Lead and execute annual U.S. News & World Report voting campaigns
Support and expand efforts building relationships and stronger connections with community health centers to strengthen system referral network
Lead and partner with team (creative, digital, social, email, media, etc) on campaign creative development and execution
Conduct market research, analyze trends to enrich understanding of referring physician motivations, beliefs and behaviors, and competitive landscape to inform campaign outreach, planning and execution
Own campaign content creation from ideation to distribution to ensure voice and tone align with the brand, and engages provider audiences
Explore new communication channels and engagement strategies to help us more effectively reach and connect across all audience segments
Develop new strategies and tactics for increasing patient and referring physician loyalty and engagement with BMCHS, helping to maximize patient retention and referrals
Must adhere to all of BMC’s RESPECT behavioral standards.

Requirements

Bachelor’s in Communication, Marketing (or related field) is required; Master’s preferred
6-8 years of relevant marketing and communications experience is required
Demonstrable experience utilizing digital, provider-centric channels like Doximity
Proven experience developing and executing on integrated marketing strategies and multimedia campaigns
Proven experience fostering strong relationships with clinical teams, senior physician and administrative leaders
Proven experience developing plans and strategies to effectively reach referring physicians
Longstanding experience leading campaigns and projects in a matrixed environment with the ability to keep creative services, digital and social team members aligned to execute on visual projects such as print collateral, videos, landing pages, social media campaigns
Demonstrable experience developing email marketing, social media and newsletter strategies
Media buying and advertising experience preferred
Proven digital and content marketing background

Preferred

Master’s in Marketing or related field (preferred)
Healthcare Experience Preferred
Bilingual preferred

Benefits

wellbeing services
competitive pay
a wide range of benefits, including a highly subsidized health care plan for employees and their family members
discretionary annual bonuses and merit increases
Flexible Spending Accounts
paid time off
career advancement opportunities
resources to support employee and family well-being

Boston Medical Center (BMC)

3.8 Glassdoor

Boston Medical Center (BMC) is a 511-bed, equity-led academic medical center and a proud member of the Boston Medical Center Health System. BMC delivers a model of healthcare where innovative and equitable care empowers all patients to thrive. As a premier academic medical center in Boston, a national leader in clinical care, and the largest essential hospital in New England, BMC’s world-class clinicians provide comprehensive care in more than 70 specialties and subspecialties.BMC understands that health equity is foundational to community wellbeing, and it requires transformative thinking, rewriting policies that have historically underserved communities, creating access to cutting-edge care for all, and co-creating programs with community partners that serve as national models for improving patient outcomes and experiences. We are invested in going above and beyond what is traditionally considered medicine to meet the needs of our communities and address disparities in clinical care and beyond.By pioneering cutting-edge research and advancing scientific discovery, we are fostering a culture of innovation where novel treatments and therapies are not only effective but also accessible.Boston Medical Center Health System is an integrated academic healthcare system that models a new kind of excellence in healthcare where clinical and operational innovation meets health equity and access. With more than 15,000 dedicated employees, BMC Health System is committed to advancing scientific discovery and access to care, partnering with our communities, and developing scalable approaches to restore and maintain health.Visit jobs.bmc.org for career opportunities.

Founded in 1996

Boston, Massachusetts, USA

9.6K employees (91 in marketing)

www.bmc.org

73% recommend to a friend

84% CEO approval