Marketing Science Senior Analyst

Chicago, IL (Hybrid)

$75K/yr – $100K/yrSenior Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own analytics partnerships within a Marketing Science portfolio, turning data from analytics and media tools into client-ready insights and measurable optimization actions.

  • Own dashboards, recurring reports, and ad hoc analyses across media, site analytics, and business outcomes.
  • Define measurement strategy, tagging, testing plans, and performance frameworks with cross-functional partners.
  • Turn complex data into clear recommendations and compelling client stories.

Job Description

Responsibilities

  • You will be: - Expertise in atleast one of the following engineering skills: database management, data architecture (ETL/data integration), setting up data connections with media tools, implementing data governance processes, automated data ingestion.
  • - Applied experience with at least oneof the following: data science and statistical programming, testing and personalization, data visualization, analytics tool implementation.
  • - Serve as a key analytics partner for one dedicated client account within a broader Marketing Science portfolio.
  • - Build, maintain, and improve dashboards, scorecards, recurring reports, and ad hoc analyses across media performance, website analytics, campaign activity, and business outcomes.
  • - Turn complex data into clear insights, recommendations, and client-ready stories.
  • - Analyze media and site performance to identify trends, explain changes, and recommend optimizations.
  • - Support measurement strategy, including KPI definition, reporting requirements, tagging needs, testing plans, and performance frameworks.
  • - Partner with media, strategy, creative, technology, UX, account, and project management teams to connect data to broader marketing decisions.
  • - Gather, validate, and QA data from analytics platforms, media platforms, dashboards, databases, and other relevant sources.
  • - Support website measurement and activation efforts, including tracking requirements, audience insights, personalization, and test measurement.

Requirements

  • 3–5+ years of experience in marketing analytics, digital analytics, media analytics, business intelligence, consulting, or a related field.
  • Experience analyzing media performance, website behavior, campaign results, customer journeys, or digital marketing effectiveness.
  • Strong data visualization and reporting experience, with the ability to build dashboards that are useful after the meeting ends.
  • Experience with analytics and visualization tools such as Adobe Analytics, Google Analytics, Tableau, Power BI, Looker Studio, or similar platforms.
  • Familiarity with media reporting platforms, tag management systems, testing platforms, CRM data, or data activation tools.
  • Strong analytical skills, including the ability to identify trends, diagnose performance changes, and connect findings to business outcomes.
  • The ability to turn ambiguous questions into structured analyses, clear recommendations, and practical next steps.
  • Strong communication and storytelling skills, especially when explaining data to non-technical audiences.
  • High attention to detail and a strong sense of ownership over data accuracy, deliverable quality, and deadlines.
  • Experience working with SQL, Python, R, Excel, or other tools used to clean, query, analyze, or automate data.

Preferred

  • Experience with government or military related clients

Benefits

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, personal/sick days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts
Critical Mass logo

Critical Mass

3.1 Glassdoor

Critical Mass is a team of 1,900 inspired folks based in 13 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

Founded in 1996
Calgary, Alberta, CAN
1.8K employees (728 in marketing)
43% recommend to a friend
44% CEO approval

Traffic Signals

Monthly Visitors
30.3K
Traffic Source Mix
Search
46.7%
Direct
41.5%
Referral
6.8%
Social
3.9%
Paid
1%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
347 (19% of company)
Median Career Experience
10 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
6

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