Marketing Science Lead, Patient Engagement (Remote | Telehealth)

USA (Remote)

$110K/yr – $120K/yrSenior Level5+ years expFull time

Posted 2 days ago

Job Description

Responsibilities

  • Develop and maintain the testing roadmap, determining which outreach and engagement techniques are evaluated and in what order.
  • Design controlled experiments, including hypothesis definition, randomization approach, control group construction, sample sizing, and success criteria.
  • Conduct power analysis and establish minimum detectable effects prior to each test launch.
  • Analyze test results and determine whether observed differences are statistically valid, accounting for sequential analysis and multiple comparisons.
  • Analyze historical appointment, outreach, and attendance data to identify the drivers of missed visits and quantify the addressable opportunity.
  • Apply observational causal inference methods where controlled testing is not feasible, and clearly communicate the limitations of those methods.
  • Develop segmentation and targeting approaches to determine which outreach methods are most effective for which patient populations.
  • Translate findings into clear recommendations and implementation specifications for the operations team.
  • Establish and maintain documentation of all tests, including design, results, and resulting decisions.
  • Report show rate performance and program impact to leadership, including operational and financial impact.

Requirements

  • Bachelor’s degree in statistics, economics, mathematics, data science, marketing analytics, or a related field, or equivalent practical experience.
  • 5+ years of experience in marketing science, experimentation, causal inference, or advanced analytics.
  • Demonstrated experience designing, executing, and analyzing controlled experiments end to end.
  • Working knowledge of experimental design principles, including randomization, sample sizing, power analysis, stratification, and multiple comparisons.
  • Advanced SQL, plus proficiency in Python or R.
  • Experience working with large, imperfect operational datasets.
  • Experience applying observational causal inference methods such as matching, difference-in-differences, or propensity scoring.
  • Strong written and verbal communication skills, including the ability to present analytical findings to non-technical audiences.
  • Sound judgment in distinguishing statistically valid results from inconclusive ones, and the ability to communicate that distinction clearly.

Preferred

  • Healthcare experience is a plus but is not required for this role.
  • Experience in healthcare, including provider, payer, digital health, or pharmacy settings.
  • Experience with patient or member engagement programs, such as Medicare Advantage, Stars, HEDIS, or medication adherence.
  • Experience developing uplift or heterogeneous treatment effect models.
  • Experience designing and running experiments in a regulated environment.
  • Working knowledge of HIPAA and TCPA as they apply to patient communications.
  • Familiarity with behavioral science as applied to consumer or patient behavior.
  • Experience working with older adult populations.
  • Advanced degree in a quantitative discipline.
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CareTalk Health

2.9 Glassdoor

CareTalk Health is a Virtual National Medical Practice serving patients in all 50 states plus DC. Our Virtual Clinic is designed to deliver seamless clinical solutions for partners across the healthcare ecosystem. With deep expertise in call-center operations and clinical program design, we build customized programs for health plans, clinically integrated networks, medical device companies, and pharmaceutical organizations. All services are Medicare-billable when applicable. Health Plans & Clinically Integrated Networks CareTalk Health’s turnkey virtual care gap closure program focuses on engaging hard-to-reach or non-compliant members to complete care gap closure and AWVs without requiring in-person PCP visits. By combining multi-modal outreach with virtual clinic appointments, we complete virtual AWVs and can close 14+ different HEDIS care gaps. This program drives measurable improvements in HEDIS quality scores, risk-adjustment accuracy, and total cost of care, while giving health plans unparalleled visibility into member-level clinical data and control over the costs of closing gaps in care. Medical Device Partners As demand for virtual clinical oversight continues to rise, CareTalk Health provides customizable workflows for medical device companies seeking to integrate licensed clinicians into remote monitoring, prescribing, and diagnostic programs—ensuring compliance, scalability, and clinical excellence. Pharmacy & Pharmaceutical Partners CareTalk Health helps independent pharmacies and pharmaceutical partners unlock new reimbursable services and preventive screening programs that expand clinical reach and generate incremental revenue. Through virtual care enablement, we support sustainable growth and improved patient outcomes in an increasingly competitive marketplace.

Founded in 2021
67 employees
0% recommend to a friend

Salaries

Posted range

$110K/yr – $120K/yr

Taken straight from the job posting.

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