Responsibilities

• Marketing Performance Reporting: Produce recurring and ad hoc reports that measure the performance of paid, owned, and earned media across all marketing channels, including but not limited to organic social, paid social, display, television, online video, offline, and all other active channels.
• Campaign Analysis: Develop ad hoc analyses during and after campaigns to assess marketing performance, surface key trends, and provide timely insights to senior team members and clients.
• Data Visualization & Dashboard Development: Create and maintain views in visualization tools such as PowerBI and Excel. Ability to build reporting outputs in more advanced environments like R Studio or Databricks is a plus.
• Source System Navigation: Work within marketing source systems such as Adobe Analytics, Meta Business Suite, Google Marketing Platform, CRM platforms, and others to extract, validate, and integrate data for reporting purposes.
• Data Environment Management: Navigate complex, fragmented data environments with many stakeholders. Source and integrate data from multiple systems to deliver complete, accurate reports even when data is messy or inconsistently structured.
• Stakeholder Collaboration: Partner with clients and internal teams to scope reporting requirements, understand business questions, and develop custom views that address specific marketing performance needs.
• Report Distribution & Standardization: Ensure reports are delivered on schedule and in consistent formats. Help establish and maintain reporting standards, templates, and documentation that enable the team to scale its reporting output.
• Cross-Functional Learning: Work with partners across VML/WPP to learn available data environments, train within these systems, and expand the team’s access to new data sources.
• Measurement Support: Collaborate with senior team members to scope analyses, take direction on methodology, and contribute to the team’s broader measurement and effectiveness work.

Requirements

• Bachelor’s degree in Marketing, Business Analytics, Statistics, Communications, or a related field or equivalent experience.
• 2-4 years of experience in reporting, analytics, data science, or a marketing operations role
• Demonstrated proficiency in Excel and at least one visualization or reporting tool (PowerBI, Tableau, Google Data Studio, etc.)
• Experience working with marketing data platforms (Adobe Analytics, Google Analytics, Meta, CRM systems, etc.)
• Experience exposure with AI to augment coding work and an eagerness to continue to stay up-to-date with technology and workflow advances.
• Ability to work on-site in Detroit, MI or New York, NY
• Automotive or agency experience is a plus

Preferred

• AI: Hands-on experience using AI to augment your data work. Major plus if you have some exposure in using tools like Claude Code to scale your analysis workflows.

Benefits

• We offer a competitive benefits package, click WPP Benefits for more details.