Responsibilities

• Develop and execute integrated marketing strategies across digital and traditional channels, including social media marketing, content marketing, email marketing, and print advertising.
• Manage social media platforms by creating engaging content, monitoring interactions, and analyzing performance metrics to optimize outreach efforts.
• Implement SEO best practices to improve website visibility and organic search rankings; utilize tools like Google Analytics and Google AdWords for data-driven decision making.
• Coordinate advertising sales efforts by identifying opportunities for brand promotion through various media outlets and digital advertising campaigns.
• Oversee marketing automation processes to streamline campaigns, nurture leads, and enhance customer engagement through platforms like WordPress, HTML, and marketing software tools.
• Conduct research on market trends, competitor activities, and target audiences to inform strategic planning and content creation.
• Write compelling copy for diverse materials including press releases, blog posts, ad copy, product descriptions, and social media content that resonates with B2B audiences.
• Collaborate with product management teams to align marketing initiatives with business goals while managing budgets effectively for maximum ROI.
• Track campaign performance using analytics tools such as Google Analytics; report insights regularly to optimize ongoing efforts.
• Build and maintain relationships with existing and prospective clients that requires onsite visits, represent the company at industry events, coordinate events materials and booth setup on trades shows

Requirements

• Proficiency in SEO strategies, social media marketing, multichannel marketing approaches, and digital advertising platforms like Facebook Advertising and Google AdWords.
• Strong knowledge of Adobe Creative Suite (Photoshop, Illustrator) for content creation; familiarity with HTML and WordPress for website management.
• Expertise in content marketing techniques that drive engagement across various channels; experience in B2B marketing environments is highly desirable.
• Skilled in marketing automation tools to nurture leads and automate outreach campaigns efficiently.
• Excellent research capabilities combined with outstanding copywriting skills to craft persuasive messaging tailored to target audiences.
• Ability to analyze data using Google Analytics and other analytics tools to measure campaign success and inform future strategies.
• Experience in print advertising campaigns alongside digital initiatives; understanding of E-commerce platforms is a plus.
• Strong sales acumen with the ability to support advertising sales efforts; budgeting experience ensures resource allocation aligns with strategic priorities.
• Associate or bachelor’s degree in Marketing, Communications, Business, or a related field preferred, or equivalent practical experience, bilingual speaking preferred (English/Spanish)
• Proficiency in English with preference for bilingual English/Spanish for broader market reach

Preferred

• Bilingual English/Spanish
• Experience in B2B marketing environments is highly desirable

Benefits

• Paid time off