Responsibilities

• Own the planning and execution of Upwave’s virtual and in-person events, webinars, conferences, sponsorships, executive speaking engagements, and other marketing programs.
• Manage all in-person event logistics–for both Upwave-owned and ad tech industry events–including vendors, budgets, third-party participation, timelines, promotional materials, shipping, registrations, travel, and on-site coordination.
• Manage all virtual event logistics including webinar platforms, speaker coordination, registrations, promotions, rehearsals, and live event execution.
• Manage research, earned submissions, and execution for all executive speaking engagements.
• Manage company-wide calendar, attendance, and feedback loop of industry events.
• Identify opportunities to maximize the impact and ROI of marketing programs through thoughtful planning, promotion, and follow-up.
• Support the execution of integrated marketing programs across email, social media, website, and other marketing channels, in partnership with Sales.
• Ensure program assets, timelines, approvals, and stakeholders remain aligned so initiatives launch successfully and on schedule.
• Support product launches and major company initiatives by coordinating cross-functional marketing activities.
• Own marketing calendars, project timelines, budgets, vendor relationships, and day-to-day program management across the department.

Requirements

• You have 5–7 years of experience in marketing, marketing operations, and/or event marketing.
• You have successfully planned and executed both virtual webinars and in-person events.
• You are comfortable managing webinar platforms such as Zoom Webinar or similar technologies.
• You have experience managing external vendors, agencies, or event partners.
• You are an exceptional project manager who enjoys organizing complex initiatives with many moving pieces.
• You take ownership, follow through on details, and can independently drive projects from planning through execution.
• You communicate effectively with internal stakeholders, customers, partners, executives, and external vendors.
• You are highly organized, detail-oriented, and able to balance multiple priorities simultaneously.
• You thrive in a collaborative startup environment where priorities evolve quickly and no two days are exactly alike.

Preferred

• Experience working in advertising, media, marketing technology, or SaaS.
• Experience with HubSpot, Salesforce, or similar marketing and project management tools.
• Experience supporting executive speaking engagements or industry conferences