Responsibilities

• Translate strategic marketing priorities into integrated marketing campaigns that drive awareness, engagement, demand generation, and revenue growth.
• Develop campaign plans including audience segmentation, messaging, channels, content strategy, activation tactics, timelines, budgets, and KPIs.
• Lead campaign execution across digital marketing, paid media, email, events, social media, partner marketing, public relations, and sales enablement.
• Manage campaign calendars, launch readiness, creative development, stakeholder alignment, and execution excellence.
• Lead cross-functional execution across marketing, creative, digital, operations, agencies, communications, and business stakeholders.
• Manage project plans, budgets, schedules, risks, and dependencies to ensure flawless execution.
• Coordinate agency partners and external vendors when required.
• Partners with Sales, Channel, and Commercial leaders to align marketing programs with business priorities and growth opportunities.
• Develop targeted programs supporting account growth, market expansion, customer acquisition, and installed-base penetration.
• Build sales enablement tools and customer engagement assets that improve commercial effectiveness.

Requirements

• 5–7 years of experience in B2B marketing, growth marketing, demand generation, or integrated campaign management.
• Experience partnering with Commercial and Sales organizations to drive business growth.
• Demonstrated success executing integrated, multi-channel marketing campaigns.
• Experience managing multiple complex marketing initiatives simultaneously.
• Strong project management and organizational skills.
• Excellent communication and stakeholder management skills.
• Analytical mindset with experience using campaign performance metrics to optimize results.

Preferred

• Experience marketing technology, software, industrial automation, energy, or infrastructure solutions.
• Experience with account-based marketing (ABM) and growth marketing methodologies.
• Familiarity with marketing automation and CRM platforms (Salesforce, Marketo, Eloqua, HubSpot, etc.).
• Experience managing creative and digital agencies.
• Demonstrated history of delivering award-winning or industry-recognized marketing campaigns.

Benefits

• High-impact role where your campaigns directly influence customer engagement and business growth
• Supportive team culture with opportunities for coaching and professional development
• Exposure to diverse marketing channels, technologies, and strategic initiatives
• Environment that values creativity, innovation, and your unique perspective