Responsibilities

• The Marketing Program Manager supports the execution and optimization of digital demand generation programs designed to drive engagement, pipeline creation, and opportunity acceleration across priority regulated industry segments.
• This role partners closely with Field Marketing Managers to operationalize campaign strategy and ensure marketing programs are executed with strong program integrity, data accuracy, and measurable outcomes.
• Execute targeted digital marketing programs designed to drive engagement and pipeline growth across priority segments and accounts.
• Build and deploy email marketing campaigns and nurture programs within Marketo, aligned to campaign strategies and buyer journeys.
• Support account-based engagement programs leveraging Demandbase to activate and expand engagement across targeted accounts and buying committees.
• Own campaign execution within Marketo, including campaign builds, segmentation, list management, testing, and deployment.
• Utilize Demandbase to support account targeting, segmentation, and engagement insights across priority accounts.
• Ensure campaign setup follows established program governance, data integrity standards, and tracking requirements.
• Maintain strong operational discipline across campaign execution, including QA, program documentation, and performance tracking.
• Monitor campaign performance and engagement metrics using Marketo, Salesforce, Demandbase, Google Analytics, and Tableau.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5 years of experience executing B2B digital marketing or demand generation programs.
• Hands-on experience building, executing, and managing campaigns in Marketo (required).
• Experience working with CRM and marketing analytics platforms such as Salesforce, Google Analytics, and Tableau.
• Experience supporting marketing programs focused on pipeline creation, engagement growth, and measurable marketing outcomes.
• Strong proficiency in Marketo campaign execution, segmentation, and program management (required).
• Analytical and data-driven mindset with the ability to interpret marketing performance metrics.
• Strong attention to detail and commitment to program accuracy and marketing data integrity.
• Excellent organizational and project management skills with the ability to manage multiple campaigns simultaneously.
• Effective communication skills and ability to collaborate across marketing, sales, and operations teams.

Preferred

• Experience leveraging Demandbase or other account-based marketing platforms.
• Experience supporting marketing programs within enterprise B2B technology organizations.
• Familiarity with regulated industries such as public sector, healthcare, utilities, or financial services.
• Exposure to account-based marketing strategies and buying committee engagement models.

Benefits

• great benefits
• SAP is a cloud company with two hundred million users and more than one hundred thousand employees worldwide, with a highly collaborative team ethic and commitment to personal development.
• We win with inclusion, SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone feels included and can run at their best.