Marketing Program Manager

Los Angeles, CA (Hybrid)

$100K/yr – $148K/yrMid LevelFull time

Posted 1 month ago

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Job Summary

Own the end-to-end GTM program for marketing campaigns, keeping scope, timeline, budget, assets, and cross-functional alignment tight from concept through lifecycle planning.

  • GTM Program Ownership: define scope, timelines, and deliverables for leadership review.
  • Operations and risk management: track milestones, budgets, assets, and escalate blockers with cross-functional partners.

Job Description

Responsibilities

  • Facilitate the go-to-market process from initial concept through to final integrated and lifecycle planning, ensuring scope, objectives, and deliverables are clearly defined and documented for leadership review.
  • Develop and maintain detailed project timelines, team allocations and work-back schedules, closely monitoring progress to ensure all milestones and deadlines are achieved.
  • Proactively identify potential project dependencies, risks, and roadblocks, escalating issues to the appropriate stakeholders and leadership for timely resolution.
  • Track and manage the GTM Marketing Budget and actuals including agencies, monitoring expenditures to ensure projects remain on time and within budget parameters set by leadership and the Franchise Groups.
  • Develop and operate a central system for tracking all creative assets, including those developed internally and those received from strategic partners.
  • Document, track, and monitor asset rights, usage limitations, and expiration dates to ensure all marketing activities remain legally compliant.
  • Act as point-person within Go-to-Market for any campaign events, managing and maintaining events or activations, coordinating logistics and dependencies with internal and external partners.
  • Act as the primary operational liaison, facilitating efficient communication and workflow between Global Go-to-Market team and key partners including Franchise Groups, Creative, Media and other cross-functional partners.
  • Prepare and circulate regular, detailed status updates and progress reports, ensuring Senior Director and final approvers have clear visibility into all project phases.
  • Plan and coordinate one-off special projects and internal functions, such as team offsites and workshops.

Requirements

  • Proven experience in a program or project management role (preferably within a marketing team)
  • Proficiency with project management software (e.g., Asana, Trello, Monday.com, Jira)
  • Exceptional organizational skills with meticulous attention to detail
  • Strong critical thinking and proactive problem-solving abilities
  • Highly collaborative and positive attitude, with demonstrated ability to work effectively within a matrix team environment and at times with ambiguity

Preferred

  • Experience with asset management systems is a plus

Benefits

  • medical, dental, vision, and basic life insurance coverage
  • 14 paid holidays per calendar year
  • paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program
  • up to 10 paid sick days per calendar year
  • paid parental and compassionate leave
  • wellbeing programs for mental health and other wellness support
  • family planning support through Maven
  • commuter benefits
  • reimbursements for fitness-related expenses
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At 2K, we create unforgettable games that turn players into fanatics. Since 2005, we’ve delivered iconic experiences across PC, console, and mobile for millions of players around the world.2K is home to many talented development studios, including 31st Union, Cat Daddy Games, Cloud Chamber, Firaxis Games, Gearbox Software, Hangar 13, HB Studios and Visual Concepts. 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K; renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin®️ as well as the critically and commercially acclaimed PGA TOUR®️ 2K.Our people are the heartbeat of 2K. We foster a culture where everyone is empowered to come as they are, think boldly, and do their best work - together. 2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).For more information, please visit 2k.com.

Founded in 2005
Novato, California, USA
2.8K employees (1,029 in marketing)
0% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
3.1M
Traffic Source Mix
Search
51.5%
Direct
38.7%
Referral
6.6%
Social
2.5%
Paid
0.6%

Headcount Trend

Current headcount: ~2.8K

Marketing Team

Marketing Team Size
334 (12% of company)
Median Career Experience
12 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
5

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