Responsibilities

• Drive communication initiatives that support customer engagement during key moments in the customer journey
• Coordinate cross-channel testing across email, SMS, direct mail, AI agent, and operations
• Identify and influence opportunities to drive incremental lift through data-driven experimentation and own corresponding strategies
• Operationalize automated communications in partnership with execution channels with minimal customer or operational disruption.
• Partner with analytics to develop targeting and selection criteria for test/learn campaigns; identify test segments based on results and provide testing and targeting recommendations.
• Lead frequent forums to socialize progress, create alignment and strengthen vision with business units
• Manage ongoing measurement of communications, proactively identify risks and deliver resolution in collaboration with partners
• Champion new models and processes that increase process control, reliability and scalability
• Lead marketing communications platform transitions with smart testing and enhancement
• Serve as a trusted partner to Analytics, Product, Operations, Technology, and Compliance teams, aligning marketing communications with enterprise initiatives

Requirements

• 5+ years of strategic marketing experience in customer acquisition and/or loyalty marketing along with a relevant Bachelor’s degree.
• Ability to understand the company business strategy and support through marketing initiatives
• Proven experience with campaign development, from briefs through working with creative teams and channel managers to launch
• Proven analytical skills to drive strategic and tactical marketing initiatives.
• Excellent communication skills and the ability to effectively work with all levels of management.
• Adept in creative problem solving, with outstanding organizational, interpersonal, and multitasking skills, as well as the ability to juggle multiple fast paced, deadline-driven projects.
• Excel at fostering collaboration and influencing outcomes across cross-functional partners
• Proficiency in Microsoft Office suite and ability to create powerful storylines and presentations to gain buy-in across the organization
• Financial services, lending experience and/or customer engagement experience desired.
• Experience with Adobe Campaign or other campaign management platforms is a plus.

Preferred

• Experience with Adobe Campaign or other campaign management platforms is a plus.

Benefits

• Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
• Up to 4% matching 401(k)
• Employee Stock Purchase Plan (10% share discount)
• Tuition reimbursement
• Paid time off (15 days’ vacation per year, prorated based on start date)
• Paid sick leave as determined by state or local ordinance (prorated based on start date)
• 11 Paid holidays (4 floating holidays, prorated based on start date)
• Paid volunteer time (3 days per year, prorated based on start date)