Responsibilities

• Lead the design, execution, and optimization of integrated digital marketing programs that drive demand, engagement, and qualified pipeline for Dataworks solutions.
• Develop and evolve lifecycle marketing programs across the customer journey, including prospect education, lead nurturing, customer communications, retention, and promotional campaigns that improve engagement and conversion.
• Develop the optimal advertising mix and manage upper-funnel paid marketing activities across search, SEO, paid social, display advertising, third-party media, and digital partner opportunities.
• Plan, execute, and optimize multi-touch digital campaigns that align with go-to-market priorities, target industries, buyer personas, and partner motions.
• Develop and manage educational webinar programs, including promotion, registration strategy, audience engagement, post-event nurture, and performance optimization.
• Monitor campaign performance and leverage analytics, attribution, and customer insights to continuously optimize customer journey performance, channel effectiveness, engagement, and pipeline contribution.
• Collaborate closely with Brand & Communications and GTM Marketing to ensure cohesive campaign planning, consistent product messaging, and aligned customer experiences across all digital touchpoints.

Requirements

• Bachelor's degree/equivalent in Marketing, Finance, Computer Science or related business discipline.
• 7–12 years of progressive experience in B2B marketing, with significant time in a senior or lead capacity — ideally in data, logistics, supply chain, or enterprise SaaS.
• Experience in B2B digital marketing, demand generation, and lifecycle marketing across paid, owned, and partner channels.
• Familiarity with marketing automation platforms such as Adobe Marketo Engage, including campaign testing, execution, lead nurturing, customer journey optimization, and performance reporting.
• Experience managing educational webinar programs and campaigns that support prospect education, customer engagement, and demand generation.
• Ability to thrive in a startup-style environment with evolving priorities and the ability to balance planning with hands-on execution.
• Highly collaborative with the ability to build strong cross-functional relationships.
• Excellent communication skills and the ability to leverage AI to improve marketing efficiency and execution.