Responsibilities

• Influencer (KOL) Management: Lead the acquisition and execution of at least 3 micro-influencer collaborations per quarter, including talent sourcing, creative angle development, and performance monitoring.
• Social Media & Content Strategy: Produce a minimum of two high-depth, insight-driven social posts per month. Oversee the entire lifecycle from creative ideation and asset collection to copywriting, publishing, and ad promotion.
• Media Relations & PR Writing: Craft and distribute 3 bilingual (English/Mandarin Chinese) press releases per quarter based on the Administration's strategic goals. Manage media pitching, editorial tracking, and distribution.
• Large-Scale Event Planning: Lead the proposal and on-ground execution for major annual projects (e.g., the July Press Conference), including theme development, vendor coordination, and onsite management.
• Market Intelligence: Monitor North American travel trends regarding Taiwan on a weekly basis, providing real-time public sentiment reports and strategic analysis.
• Stakeholder Management: Act as a key liaison for internal reporting to the CEO and design team, while managing external communications directly with government agency windows.
• Operational Support: Support two physical events per quarter and participate in office rotations to ensure smooth team operations.

Requirements

• Experience: Minimum of 5 years in Marketing, Public Relations, or Advertising.
• Bilingual Proficiency: Exceptional bilingual copywriting skills in both English and Mandarin Chinese (professional business-level proficiency required for both).
• Location & Availability: Must be able to visit our Downtown Seattle office on a regular basisbased in the Greater Seattle area and able to support a Hybrid work model, with full availability for major project delivery during June and July.

Preferred

• Previous experience within an Advertising Agency is highly preferred.
• Strong understanding of Taiwan culture is preferred.

Benefits

• Retirement: 401(k) eligibility for qualified employees.
• Statutory Benefits: Coverage under WA PFML and Workers' Compensation.
• Flexibility: Flexible remote work options and a compensatory time (comp time) system for weekend/evening events.