Marketing Physician Liaison

Greenbelt, MD (Hybrid)

$58K/yr – $121K/yrMid Level1+ years expFull time

Posted 1 day ago

Job Summary

Own the end-to-end referral growth program by identifying and securing new sources, expanding current relationships, and leading strategic initiatives to drive partnerships and market development.

  • Identify and secure new referral sources to grow volume.
  • Expand and nurture existing referral relationships for long-term loyalty.
  • Lead growth initiatives and represent the practice at events to build brand and drive opportunities.

Job Description

Responsibilities

  • Identify, target, and secure new referral sources to consistently increase referral volume and patient growth.
  • Strategically manage and expand existing relationships to maximize referral potential and long-term loyalty.
  • Lead proactive sales initiatives that build brand visibility, improve provider perceptions, and drive measurable growth.
  • Engage referral decision-makers—including physicians, office managers, and referral coordinators—through frequent, value-driven outreach and relationship-building.
  • Position the practice as the referral partner of choice by showcasing service excellence, patient outcomes, and provider support.
  • Track performance metrics, analyze referral trends, and deliver actionable insights to refine growth strategies.
  • Represent the practice at trade shows, networking events, and community partnerships to expand the referral base and capture new opportunities.
  • Actively pursue untapped business opportunities and drive market development within the medical and healthcare community.
  • Partner with leadership to execute strategic growth campaigns aligned with the organization’s business objectives.
  • Maintain strong follow-up and accountability to ensure referral satisfaction and continued volume growth.

Requirements

  • Education: Bachelor’s degree, or equivalent education/experience
  • Experience: 1–2 years of sales or marketing experience required; healthcare sales experience strongly preferred.
  • Knowledge/Skills/Experience:
  • Proven track record in sales, business development, or account management with measurable results.
  • Ability to identify decision-makers, uncover needs, and deliver persuasive messaging that drives referrals.
  • Knowledge of HIPAA guidelines, practices, and procedures.
  • Exceptional relationship-building, negotiation, and closing skills.
  • Excellent presentation and communication skills, confident in influencing both small and large audiences.
  • Organized and results-driven, with the ability to prioritize, manage a pipeline, and hit growth targets.
  • Familiarity with medical billing, EMR/PMS, and CRM systems preferred.

Preferred

  • Familiarity with medical billing, EMR/PMS, and CRM systems preferred.
Prism Vision Group logo

Prism Vision Group

2.7 Glassdoor

PRISM Vision Group® is the largest vertically-integrated independent ophthalmology administrative services organization (ASO) operating exclusively on the east coast. PRISM comprises 91 locations, 177 providers and more than 1300 employees throughout New Jersey, Pennsylvania, Delaware, Virginia, Maryland and the District of Columbia. PRISM Vision Group is a physician-led organization with a mission to support ophthalmology practices in providing patients with world-class, comprehensive eye care and to build an unrivaled practice environment for its network of affiliated physicians and employees.

Founded in 2008
New Providence, New Jersey, USA
278 employees
39% recommend to a friend
39% CEO approval

Salaries

Posted range

$58K/yr – $121K/yr

Taken straight from the job posting.

See all Prism Vision Group salaries

Marketing Team

Median Career Experience
23 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
6K
Traffic Source Mix
Search
30.5%
Direct
45.6%
Referral
7.2%
Social
15%
Paid
1.6%

Headcount Trend

Current headcount: ~278

Recent News

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Marketing Physician Liaison

Prism Vision Group · Greenbelt, MD · Hybrid