Responsibilities

• Own the analysis of multi-channel performance, identifying trends and areas of optimization to support the achievement of agreed upon KPIs. This includes analyzing revenue, sales, membership, product, webinar, training, and campaign performance across paid search, programmatic, paid social, email, GA4, and other active channels, making recommendations to improve performance and monitoring implementation and results to ensure continuous improvement.
• Manage internal team, vendor and client relationships to foster continuous communication, common understanding and movement to improve performance and results. Ensure timely, strategic and thoughtful communication to enhance receptivity.
• Support HubSpot email production and QA
• Own and prepare client and leadership-ready materials
• Account Performance Management and Customer Success
• Stakeholder Communication and Planning
• Attribution, Tracking, and Systems
• Email Production and Campaign Operations

Requirements

• Seven or more years of experience in marketing analytics, digital marketing reporting, performance marketing, revenue operations, media analytics, or a closely related role.
• Hands-on experience analyzing paid search, programmatic, paid social, email, web analytics, campaign, revenue, and conversion data.
• Advanced spreadsheet skills, including formulas, lookups, pivot tables, workbook maintenance, data validation, cross-tab consolidation, and error checking.
• Experience with GA4 and HubSpot, plus familiarity with marketing reporting or media platforms such as TapClicks, Trade Desk, attribution, paid search and paid social platforms.
• Ability to translate performance data into clear insights, executive summaries, recommendations, slides, one-sheeters, and stakeholder-ready narratives.
• Strong understanding of digital marketing metrics, including impressions, clicks, CTR, CPC, conversions, purchases, CPA, ROAS, revenue, attribution, budget pacing, and goal-versus-actual performance.
• Excellent attention to detail and comfort reconciling data across multiple reports, workbooks, platforms, and stakeholder-provided source files.
• Strong communication, organization, deadline management, and cross-functional collaboration skills.
• Bachelor degree in marketing, analytics, business, communications, statistics, or a related field, or equivalent professional experience.

Preferred

• Experience with an agency level client base and associated expectations for client service, analysis, recommendations, communication and reporting. Experience with B2B, legal centric, membership based and a professional services/product environment.
• Experience with sales matchback reporting, order-level attribution, marketing-source reconciliation, or revenue attribution across multiple platforms.
• Familiarity with Google Tag Manager, pixels, conversion events, cookie-consent impacts, and marketing tracking QA.
• Experience building polished client-facing presentations or reports in PowerPoint, Canva, Google Slides, or similar tools.
• Experience coordinating approval workflows involving internal teams, clients, legal reviewers, vendors, and channel specialists.