Responsibilities

• Providing support on comprehensive marketing analytics strategy to measure and optimize the effectiveness of digital and offline marketing campaigns
• Reporting out on dashboards to track marketing performance across channels, including paid media, email, web, social, and offline campaigns
• Partnering with Marketing, Sales, Product, and Finance teams to align on reporting methodologies, data-driven strategies, and roadmap initiatives
• Evaluating marketing attribution models and recommending adjustments to maximize budget efficiency and revenue impact
• Maintaining automated reporting systems to streamline performance insights
• Troubleshooting A/B testing and experimentation frameworks to optimize marketing strategies
• Trialing and evaluating first-party measurement solutions in early stage pilots
• Ensuring data integrity across marketing platforms. Collaborating with IT and data governance teams to maintain best practices in data management
• Preparing data on insights, trends, and recommendations to senior leadership to influence marketing investment decisions, optimization, and product improvements
• Collaborating with CRM and MarTech teams to optimize data flows and campaign execution

Requirements

• Bachelor's Degree
• 5-7 Years
• Certifications (if applicable)
• Relevant Work Experience