Marketing Partnerships Specialist at SXSW | Austin, TX

Marketing Partnerships Specialist

Austin, TX (Unknown)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

Job Summary

Own the external partnerships and event marketing engine, coordinating trade partnerships, campaigns, and on-site activation at major conferences to drive integrated marketing impact.

Partnership Management: Build, manage, and measure external partnerships and campaigns from planning to post-campaign reporting.
Event Marketing & On-site Activation: Plan and execute year-round events, activations, and on-site marketing support for external events.
Cross-functional Execution: Align internal teams (marketing, content, production, sales) to deliver assets, timelines, and logistics accurately and on time.

Job Description

Manage and execute strategic trade partnership relationships and campaigns from planning through post-campaign reporting.
Serve as the primary point of contact for media partners, association partners, vendors, and community organizations while building and maintaining strong external relationships.
Coordinate partnership contracts and agreements, deliverables, timelines, approvals, and execution in collaboration with internal stakeholders.
Manage the fulfillment, scheduling, and tracking of trade advertising campaigns across digital, print, email, social, radio, television, and events.
Collaborate cross-functionally with marketing, content, experience, programming, sales, and production teams to ensure partnership assets and campaigns are delivered accurately and on time.
Maintain partnership calendars, campaign trackers, asset libraries, and shared documentation.
Lead the planning and execution of year-round event marketing initiatives, including community events, meetups, booths, activations, and industry events.
Coordinate event logistics, promotional timelines, and on-site marketing support for external events and activations.
Provide general support for ongoing marketing initiatives and departmental needs.
The Marketing Partnerships Specialist supports the on-site execution of conference and festival marketing for SXSW & SXSW EDU and generally supports the overall production of both events through various marketing operations.

SXSW

SXSW Conference & Festivals | SXSW 2026: March 12-18 | Austin, TX Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

Founded in 1987

Austin, Texas, USA

896 employees (221 in marketing)

www.sxsw.com