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SXSW

Brand

Company overview

SXSW Conference & Festivals | SXSW 2026: March 12-18 | Austin, TX Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.
Founded in 1987
Austin, Texas, USA
896 employees (221 in marketing)
www.sxsw.com

Salaries

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People

Marketing leadership

Bryan Culver
Bryan Culver
Senior Director of Marketing
At the company for 8 years 2 months
Jordan Roberts
Jordan Roberts
Director of Content Marketing
At the company for 14 years
Nicole Krause
Nicole Krause
SXSW EDU Marketing Director
At the company for 13 years 8 months
Thomas Dylan Carroll
Thomas Dylan Carroll
Brand Marketing Manager
At the company for 1 year 11 months

Headcount trend

Company growth over the last 12 months

Headcount -4.3% year over year

Audience

Monthly website visitors
276.2K
Month over month-29.6%
Quarter over quarter-10.9%
Top sourceSearch (45.1%)
Ad budget per month$0.0
Average search rank39.9
Traffic source mix
Search
45.1%
Direct
43.9%
Referral
6.4%
Social
4%
Paid referral
0.4%

LinkedIn followers

Follower count and growth

Total followers

198K

12-mo growth

—

Monthly growth

+1.6%

News

Links

www.sxsw.comLinkedInCrunchbaseX (Twitter)