Marketing Paid Social Specialist

Northbrook, IL (Hybrid)

$60K/yr – $80K/yrMid Level2+ years expFull time

Posted 1 day ago

Job Summary

The paid social specialist owns end-to-end social advertising across Meta, TikTok, and Pinterest, driving hands-on campaign setup, optimization, testing, and cross-functional collaboration to deliver omni-channel growth.

Own end-to-end campaign setup and optimization across key platforms
Lead testing, measurement, and rapid iteration to inform next steps

Job Description

Responsibilities

The Marketing Paid Social Specialist will be the tactical owner of our social media advertising efforts. You will be responsible for the daily "hands-on-keys" management of our Meta, TikTok, and Pinterest programs. You will analyze performance and own optimizations across creative, audience, bidding and structure to drive incremental growth and omni impact.
Own the end-to-end setup of campaigns across Meta, TikTok, and Pinterest, ensuring flawless execution of naming conventions, tracking tags, and audience parameters
Conduct daily pacing and performance checks to ensure budgets are scaling toward monthly targets and hitting efficiency KPIs
Manage the creative asset pipeline. You will pull granular performance data (hook rates, hold rates, CTR) to help the Manager brief the creative team on what’s actually converting
Partner with Martech and Feed partners to ensure product feeds are optimized for each platform and driving max impact
Support internal weekly and monthly performance shareouts, moving beyond "what happened" to "why it happened," and ‘what are we going to do next’using Excel and platform insights
Execute A/B tests and lift studies (Conversion Lift, Brand Lift, Geo holdout) to validate the incrementality of our social spend
Partner closely with Creative, eComm and CRM teams to ensure creative landing pages and audiences (1P data) are optimal and aligned with the broader business

Requirements

2+ years of experience in Paid Social (Agency or In-house)
A Bachelor’s degree in Marketing, Communications, or a related field
Retail or eCommerce experience, with a solid understanding of how Social feeds into a larger omnichannel sales funnel
Experience analyzing creative and audiences and running A/B tests
Proficiency in Excel and Data Visualization, using tools like Tableau and Looker
Proven expertise in Paid Social execution specifically across Meta, TikTok, and Pinterest, including experience with Advantage+ and other automated solutions
High-level "hands-on-keys" proficiency in Meta Ads Manager, TikTok Ads Manager, and Pinterest Ads; experience with Adobe Analytics or specialized social optimization tools is preferred
Experience with Catalog management and feed optimization to drive product discovery and personalized ad experiences
Solid understanding of platform algorithms and the technical infrastructure (Conversion API, offline signals, 1P data) required to steer them
Strong analytical and visualization skills, with a proven ability to turn raw data into actionable Omni-channel insights; Excel expertise is a must

Crate & Barrel

3.2 Glassdoor

At Crate & Barrel, we help people build a home with purpose. Founded in 1962, Crate & Barrel Holdings (CBH) is an industry-leading home furnishings specialty retailer, including the brands Crate & Barrel, Crate & Kids, CB2, and Hudson Grace. A leader in omnichannel retail and direct marketing, we believe in the experience of physical stores and embracing the customer experience by offering inspired living across all of our platforms. From curated product sourcing and production to custom delivery and set-up in more than 90 countries, our 7,500 talented associates form the dynamic teams that keep our company running and growing.Today, Crate & Barrel Holdings is owned by the Otto Group, a Hamburg, Germany based global family of retailers and retail-related service providers focused on digital innovation, technology, sustainability and corporate responsibility. We operate more than 100 stores throughout the U.S. and Canada, and hold international franchise locations in nine countries, including six franchise eCommerce platforms.To learn more about Crate and Barrel, visit www.crateandbarrel.com.To become a part of our family of brands, visit our careers site at www.jobs.crateandbarrel.com and www.jobs.cb2.com

Founded in 1962

Northbrook, Illinois, USA

6.3K employees (1,423 in marketing)

www.crateandbarrel.com

47% recommend to a friend

40% CEO approval