Marketing and Outreach Manager

Augusta, GA (Hybrid)

$42K/yr – $52K/yrManager3+ years expFull time

Posted 8 days ago

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Job Summary

Own the planning, execution, and oversight of marketing, outreach, and brand initiatives for United Way CSRA, including content creation, digital campaigns, donor engagement, and event promotion.

  • Lead strategic plans and campaigns
  • Build relationships with donors, volunteers, partners

Job Description

Responsibilities

  • Marketing & Communications: Develop and implement annual marketing and outreach plans aligned with UWCSRA’s strategic goals.
  • Create, design, and oversee the production of digital, print, and video content—including brochures, annual reports, presentations, and newsletters.
  • Manage vendor relationships, procurement, and placing orders for all branded organization merchandise.
  • Maintain a centralized tracking log and historical database of all media hits, press mentions, and news coverage related to the agency.
  • Manage website content, social media channels, and digital campaigns to increase community engagement and donor support.
  • Serve as brand steward, ensuring consistent use of UWCSRA’s identity across all platforms and materials.
  • Draft press releases, coordinate media relations, and work with news outlets to secure positive coverage.
  • Coordinate with the Operational Development Team to establish organizational best practices and identify professional training opportunities for the workplace.
  • Build relationships with donors, volunteers, partner agencies, civic groups, and businesses to strengthen community awareness of United Way initiatives.
  • Coordinate marketing support for major fundraising and community impact events, including Campaign Kickoff, Project Serve, Stuff the Bus, Empty Stocking Fund, and other special initiatives.

Requirements

  • Bachelor’s degree in marketing, communications, public relations, nonprofit management, or related field.
  • 3–5 years of progressive experience in marketing, communications, or outreach (nonprofit or fundraising environment preferred).
  • Strong organizational and project management skills with the ability to handle multiple priorities and meet deadlines.
  • Excellent writing, editing, and presentation skills; ability to tailor messaging for diverse audiences.
  • Proficiency in Microsoft Office Suite and marketing tools such as Constant Contact, Canva, Adobe Creative Suite, or similar platforms.
  • Knowledge of social media, digital advertising, and web content management.
  • Experience in event planning and media relations preferred.
  • Demonstrated ability to work collaboratively with diverse stakeholders.
  • Must have a valid driver’s license and access to reliable transportation.

Preferred

  • Experience in event planning and media relations preferred.

Benefits

  • Employee pays $40/pay period for single coverage for medical, dental and vision insurance.
  • 13 paid holidays and 4 weeks accrued PTO annually
  • United Way pays 10% of salary into a retirement plan – eligible in January
  • $30 monthly remote supplement
United Way logo

United Way

3.7 Glassdoor

Whenever there is a need in our communities, United Way is there. We bring a comprehensive approach to every challenge, actively listening and responding to local needs. Our global reach across tens of thousands of communities means we can share innovations and scale impact to improve lives around the world. From strengthening local resilience to advancing health, youth opportunity, and financial security, we’re mobilizing communities to action so all can thrive. Join us! #UnitedIsThe Way

Alexandria, Virginia, USA
3K employees (172 in marketing)
60% recommend to a friend
69% CEO approval

Traffic Signals

Monthly Visitors
226.6K
Monthly Google Ads Budget
$27.3K
Traffic Source Mix
Search
42.4%
Direct
44.8%
Referral
8.5%
Social
2.7%
Paid
1.3%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size
146 (5% of company)
Marketing Roles Posted (Last 30 Days)
6

Funding

Last Raise
Grant, 3 months ago

Funding History

  • Dec 2025
    Grant
  • Oct 2024
    Grant

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