Responsibilities

• Develop and implement advertising campaigns that increase awareness of adult family homes among consumers, families, caregivers, and referral sources.
• Plan and purchase advertising across digital and traditional media channels; research audiences, markets, publications, platforms, and media opportunities; negotiate advertising placements, pricing, schedules, and added-value opportunities when appropriate.
• Manage paid social media, search, display, print, radio, outdoor, and other advertising campaigns; coordinate advertising creative, specifications, deadlines, approvals, and placement.
• Monitor campaign budgets, pacing, performance, and return on investment; maintain organized records of advertising agreements, schedules, invoices, creative assets, and results; recommend adjustments based on data.
• Help develop outreach strategies that position adult family homes as a trusted long-term care option; increase awareness among private-pay consumers and the people who help families make care decisions; build relationships with community organizations, referral partners, media outlets, and other stakeholders.
• Identify opportunities to reach older adults, people with disabilities, families, caregivers, health care professionals, and community partners; support outreach materials, presentations, campaigns, and public education initiatives; ensure public-facing information accurately represents AFHC’s role.
• Assist with managing AFHC’s social media presence and content calendar; schedule, publish, and optimize paid and organic social content; track engagement and reporting.
• Plan, manage, and optimize email campaigns and SMS campaigns; maintain calendars, audience segmentation, and performance analysis; coordinate content, approvals, and deadlines.
• Update and maintain WordPress website content; coordinate with campaigns; review for accuracy, accessibility, mobile usability, broken links; support SEO and liaise with vendors; monitor campaign-related website traffic and user activity.
• Planning, Reporting, and Collaboration: work with Director to establish campaign priorities, budgets, messaging, and performance goals; develop regular reports; manage multiple projects and deadlines; protect confidential information.

Requirements

• Professional experience in advertising, marketing, communications, public outreach, or a related field.
• Hands-on experience planning and purchasing paid advertising.
• Experience managing advertising budgets, schedules, vendors, and campaign performance.
• Experience with digital advertising platforms, including paid social media.
• Experience building, scheduling, or managing email campaigns.
• Strong written, verbal, organizational, and project-management skills.
• Ability to interpret campaign data and translate results into practical recommendations.
• Ability to communicate clearly with a wide range of audiences.
• Strong attention to detail, especially with budgets, schedules, links, audiences, and public-facing information.
• Ability to work independently while collaborating with staff and external partners.

Preferred

• Experience administering and updating WordPress websites.
• Familiarity with Elementor, WooCommerce, online forms, website analytics, or search engine optimization.
• Experience with traditional media buying, such as print, radio, television, direct mail, or outdoor advertising.
• Experience with search, display, retargeting, or other digital advertising.
• Experience managing organizational social media accounts and content calendars.
• Experience with email marketing platforms and audience segmentation.
• Experience developing or managing SMS campaigns.
• Experience using analytics, campaign tracking, dashboards, or customer relationship management systems.
• Experience working in aging services, long-term care, health care, associations, nonprofits, or consumer education.
• Familiarity with Washington’s adult family home community or long-term care system.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance