Responsibilities

• own the activation layer: designing and building cross-channel journeys in Adobe Journey Optimizer that connect directly to the architecture and data foundation our team has built.
• This isn’t a campaign operations role. You’re not executing briefs someone else wrote.
• You’ll work alongside our Architects and Data Engineers from day one, making sure the journey logic reflects how the data actually behaves, and pushing back when it doesn’t.
• You are accountable for whether the journeys actually fire, perform, and deliver what the architecture promised.

Requirements

• 5+ years in enterprise MarTech with at least 3 years of hands-on AJO implementation
• Deep understanding of AEP event architecture, real-time segmentation, and offer decisioning
• Experience building journeys that actually fire correctly, and debugging them when they don’t
• The ability to translate a personalization strategy into a working journey without needing someone to hold your hand through it