Marketing Operations Manager at Coterie | USA | $115K/yr – $130K/yr

Coterie

Marketing Operations Manager

USA (Remote)

$115K/yr – $130K/yrSenior Level5+ years expSalaried Ft

Posted 4 months ago

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Job Summary

Drive marketing operations to enable scalable campaign execution and data-driven performance as a marketing operations professional.

Must-have: Experience with marketing automation and CRM systems.
Standout: Cross-functional collaboration across marketing, revenue, and product to launch and optimize programs.

Job Description

Responsibilities

Develops and executes marketing operations processes and systems that enable scalable campaign execution, data-driven decision making, and measurable marketing performance.
Manage and support marketing team members responsible for creative and content execution to ensure campaign readiness and alignment with marketing priorities.
Evaluates and implements marketing technology solutions that improve campaign execution, integration, and marketing performance management such as CRM integrations, marketing automation systems, analytics tools, and attribution platforms.
Partners with marketing leadership and support operational infrastructure for campaign strategies across digital marketing, lifecycle marketing, partner marketing, and demand generation programs.
Establishes campaign execution processes including timelines, asset coordination, quality assurance, and launch readiness.
Designs, implements, and optimizes marketing automation workflows, lead management processes, and lifecycle nurturing programs to support agent acquisition, partner engagement, and customer retention.
Maintains marketing data quality and standards, segmentation frameworks, and audience management processes to support targeted marketing campaigns.
Develop dashboards, reporting frameworks, and attribution models to measure marketing performance, pipeline contribution, and campaign ROI.
Collaborates with revenue operations and revenue leadership to align lead routing, scoring, and pipeline management processes.
Builds and manages the marketing campaign calendar and ensures campaigns are executed accurately across all systems and channels.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Advertising, or related field.
5-8+ years of experience in marketing operations, revenue operations, or marketing analytics within a B2B or technology-driven organization.
Experience working with marketing automation platforms, CRM systems, and analytics tools required.
Experience supporting cross-functional marketing teams and managing marketing technology stacks.
Experience managing marketing automation platforms such as HubSpot, Marketo, Salesforce (including Marketing Cloud/Pardot), or similar systems.
Experience in insurance, fintech, or insurtech industries is strongly preferred but not required.

Preferred

Strong understanding of CRM systems (Salesforce or equivalent) and integration with marketing platforms.
Experience designing and managing lead lifecycle processes including lead scoring, routing, and nurturing workflows.
Strong analytical and reporting capabilities including marketing dashboards, attribution models, and pipeline analytics.
Ability to translate marketing strategy into scalable operational systems and processes.
Experience managing marketing data, segmentation strategies, and audience targeting frameworks.
Strong project management skills with the ability to manage multiple campaigns, systems, and priorities simultaneously.
Excellent collaboration skills with the ability to work cross-functionally with marketing, sales, product, and leadership teams.
Strong written and verbal communication skills with the ability to oversee content strategy, guide content development, and ensure consistent messaging and brand voice across marketing initiatives.
Demonstrated ability to optimize marketing performance through data-driven insights and experimentation.

Benefits

100% remote
Health insurance through Aetna (we pay 100% of premiums)
Dental and vision insurance through Guardian (we pay 100% of premiums)
Basic life insurance (we pay 100% of premiums)
Access to flexible spending account (FSA) or health savings account (HSA) (for those using HSA eligible plans)
401K plan (up 4% match with immediate vest). Must be 21 years of age or older to participate
Flexible PTO policy offering up to 3 weeks of time off in the first year; up to 4-5 weeks annually after year one
12 company-paid holidays each year
Continuing education annual stipend

Coterie

5.0 Glassdoor

We’re Coterie—we engineer clean, high-performing diapering essentials to make your journey into parenthood a little easier.Coterie is part of Mammoth Brands, the modern CPG company.

Founded in 2018

New York, New York, USA

117 employees (25 in marketing)

www.coterie.com

100% recommend to a friend