Responsibilities

• Develop, maintain, and enhance marketing mix models to measure the impact of media and non-media drivers on business performance.
• Analyze historical sales, campaign, promotional, digital, and external market data to identify key business drivers and performance trends.
• Serve as lead for presenting insights, recommendations, and readouts to internal and external stakeholders.
• Prepare clear and compelling presentations, dashboards, and reports. Conduct training and education sessions for MMM methodology and readouts.
• Oversee the development, maintenance, and enhancements of measurement strategies and frameworks around campaign reporting and MMM. Derive insights and analytics from reporting to support business decision making.
• Partner with marketing, media, finance, and analytics teams to translate business questions into measurement frameworks and actionable insights.
• Bridge insights and recommendations from MMM to campaign analytics: Manage Marketing Tactic measurement framework inclusive of Test & Learns, Pilots, Brand Lift, A/B testing, etc.
• Evaluate channel effectiveness across paid, owned, and earned media to support budget allocation and investment optimization.
• Conduct scenario planning and forecasting analyses to estimate the impact of different marketing strategies and spending levels.
• Ensure data quality and integrity by validating inputs, assumptions, and modeling outputs.

Requirements

• Bachelor’s degree in Marketing, Economics, Analytics, Statistics, Data Science, or a related field or equivalent work-related experience
• 5+ years of experience in data analysis and insights with a focus on marketing mix modeling. Demonstrated experience working with data scientists and/or statisticians to drive marketing mix model insights
• Previous experience in Excel working with data hierarchies and understanding big data sources to drive insights
• Previous experience building executive level and technical PowerPoint presentations that translate data into storytelling and actionable insights
• Strong analytical and problem-solving abilities with a solid understanding of statistical modeling techniques and their application in marketing
• Excellent verbal and written communication skills with the ability to present complex data findings to non-technical stakeholders in a clear and engaging manner
• Meticulous attention to detail with a strong focus on data accuracy and integrity
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Previous experience working with MMM vendors (Analytic Partners, Transunion, etc)

Preferred

• Graduate Degree
• Experience in statistical software and programming languages such as Python, R, SQL, SAS, or MATLAB.
• Proficient with data visualization tools like Tableau or Looker a plus.
• Experience in Automotive industry
• Agency experience or media planning

Benefits

• A work environment built on teamwork, flexibility and respect
• Professional growth and development programs to help advance your career, as well as tuition reimbursement
• Team Member Vehicle Purchase Discount
• Toyota Team Member Lease Vehicle Program (if applicable)
• Comprehensive health care and wellness plans for your entire family
• Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute
• Paid holidays and paid time off
• Referral services related to prenatal services, adoption, childcare, schools and more
• Relocation Assistance (if applicable)