Marketing & Media Effectiveness Analyst

New York City, NY (On-site)

$96K/yr – $121K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end analytics delivery for Marketing Effectiveness, driving MMM projects, data wrangling from multiple sources, and translating model outputs into actionable business implications for Colgate’s marketing mix.

  • End-to-end MMM ownership from data inputs to model outputs and business implications.
  • Coordinate with external vendors and internal teams to ensure data availability and model accuracy.
  • Translate analytics findings into actionable insights while expanding knowledge of data sources and digital media streams.

Job Description

Responsibilities

  • End to end Advanced Analytics project management, particularly Marketing Mix Models (MMM).
  • Coordinate with external 3rd party vendors and internal support teams to ensure the data inputs into the Analytic model are available and correct.
  • Pull input data for Analytics modeling from different data sources, as required, yourself
  • Build sound knowledge of Colgate-Palmolive’s reporting systems and data sources and provide troubleshooting if necessary
  • Translate Advanced Analytics outputs into insights and implications to the business
  • Gain knowledge of our product categories and learn about new and emerging digital media data streams and Analytic methodologies

Requirements

  • 3+ years supporting Analytics teams and enabling Marketing and Media Effectiveness (MME) roadmaps
  • Bachelor’s degree required. Preferred specializations in Business, Data Analytics, Computer Science, or any related field

Preferred

  • Understanding of Point of sale data, major Syndicated data sources, Panel data and Media data
  • Comfortable working/pulling from multiple datasets and combining information in a visually appealing manner
  • Ability to manage Analytics projects from end to end
  • Ability to translate Analytics data to insights and implications
  • Ability to manage multiple projects with competing deadlines
  • Ability to leverage data to build insights either through presentations or other visualization tools

Benefits

  • Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.
Colgate-Palmolive logo

Colgate-Palmolive

4.2 Glassdoor

Make More Smiles. We are Colgate-Palmolive, a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. For over 200 years, we've poured our care into creating a future where everyone has more reasons to smile. CP People develop, produce, distribute and sell essential health & hygiene products and pet nutrition offerings through brands such as Colgate, Palmolive, elmex, Tom’s of Maine, hello, Sorriso, Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Filorga, eltaMD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.The Company is recognized for its leadership and innovation inpromoting sustainability and community wellbeing, including its achievements in decreasingplastic waste and promoting recyclability, saving water, conserving natural resources andimproving children’s oral health through the Colgate Bright Smiles, Bright Futures program,which has reached approximately 1.8 billion children and their families since 1991.

New York, New York, USA
30K employees (3,461 in marketing)
84% recommend to a friend
93% CEO approval

Traffic Signals

Monthly Visitors
117.1K
Traffic Source Mix
Search
52%
Direct
38.3%
Referral
7.5%
Social
1.6%
Paid
0.4%

Headcount Trend

Current headcount: ~30K

Marketing Team

Marketing Team Size
3,191 (11% of company)
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$15.2M
Last Raise
$15.2M
Non Equity Assistance, 3 years ago

Funding History

  • Aug 2023
    Non Equity Assistance
  • Oct 2022
    Post IPO Equity
  • Mar 2021
    Post IPO Equity • $15.2M

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