Responsibilities

• Leads social media research within Walgreens to align with business strategy.
• Defines and implements the social listening and intelligence strategy in support of Walgreens initiatives and priorities.
• Leverages social media listening tools to create timely research and reporting on consumer insights, marketplace trends, competitive analysis, product insights and emerging consumer tensions.
• Combines findings with other digital data sources, identify strategic recommendations and creates persuasive presentations
• Delivers findings to key stakeholders through engaging and digestible presentations and reports
• Oversees the development and upkeep of social listening queries and reporting of evergreen macro topics related to the overall business (i.e. health and wellness, COVID-19, Immunizations, etc.)
• Oversees the development and project management of ad hoc listening reports
• Maintains day-to-day relationship with social media listening platform vendors
• Grows the social intelligence capability by identifying, training and empowering a team of social listening experts
• Partners with brand managers and other stakeholders to understand business and campaign objectives and fulfill social listening requests
• Tailors key findings and takeaways to the Walgreens brand and supports implementation strategies stemming from research
• Works cross-functionally to create and institutionalize a process for leveraging social intelligence, to generate innovative consumer research and provide strategic recommendations
• Translates data and insights across multiple data sources that resonate with key stakeholders
• Works with social intelligence team members to improve dashboards and reporting capabilities
• Delivers trends analysis through collaboration with social media marketing partners
• Harnesses social data from listening in collaboration with reporting insights, and other sources, to content
• Serves as the point of contact for Walgreen’s social intelligence capability, including managing internal and external relationships, participating on councils, and helping other business areas leverage social listening to drive business.

Requirements

• Bachelor’s degree and at least 2 years of experience in marketing or high school/GED and at least 5 years of experience in marketing.
• Experience with social media listening platforms including but not limited to Sprinklr or Sprout
• Experience crafting engaging presentations and communicating complex analysis, recommendations, and solutions.
• Experience managing multiple workstreams and contending priorities, analyzing data, and recognizing patterns to advise brand actions.
• Experience translating social media data into insightful non-technical stories
• Experience with applying project management and organizational skills with outstanding attention to detail
• Experience with data sets, structures, and systems that enable advanced social and digital analytics.
• At least 1 year of direct leadership, indirect leadership and/or cross-functional team leadership.
• Willing to travel at least 5% of the time for business purposes (within state and out of state).

Nice To Have

• Bachelor’s degree in Marketing and at least 5 years of experience in strategic marketing or product marketing preferably in health and wellness industry
• Experience establishing metrics and measurement plans to pinpoint effectiveness of marketing strategies, testing plan, and optimization plans for effective marketing
• Strong interpersonal and communication skills delivering clean concise insights that drive emotional intelligence and storytelling behaviors
• Experience leveraging customer insights, brand guidelines and media reporting to evaluate marketing strategy and plans
• Experience in building strategies driven around customer best next action rooted in audience targeting, creative, data triggers and measurement
• Supports consumer engagement along the path to purchase while collaborating with internal and external partners as additional capabilities are needed
• Ensures the quality of work, products services and messaging; complies or exceeds all regulatory compliance standards and ensures accuracy of communication as it relates to promotional materials.