Responsibilities

• Recruits, interviews, hires, and trains new staff in the department, under approval of leadership or management.
• Oversees daily workflow of the department.
• Provides constructive and timely performance evaluations
• Work closely with the sales department to drive strategic planning and implementation of marketing, sales, business development and corporate communication initiatives.
• Direct the creation and distribution of all marketing collateral including but not limited to advertising, website, literature, social media, videos, press releases, editorials, promotions and branded apparel.
• Plan and execute trade shows, company events, association meetings and sponsorships.
• Manage development and implementation of sales enhancement and customer relationship management systems such as Modus and HubSpot.
• Assess effectiveness of sales and marketing activities.
• Maintain brand consistency internally and externally.
• Work closely with sales to align messaging and support lead generation efforts.

Requirements

• Bachelor's degree in Marketing, Business Communictions, or related educational background.
• Minimum 3 years of experience working within a related industry.
• Excellent computer and technical skills related to business, marketing, research and database software.
• Exceptional analytical skills
• Proven success implementing business-to-business marketing,advertising and promotional campaigns.
• Strong understanding of digital marketing components including social media, search engine marketing, email marketing, and websites.
• Experience managing vendor relationships and project timelines.
• Excellent communication and leadership abilities.

Benefits

• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance