Responsibilities

• Develop comprehensive marketing and communications plans, incorporating analytics and user research and aligning with user and organizational goals.
• Serve as a storyteller, sharing Department highlights to generate local and national interest in housing and dining programs, and supporting the narrative of the experience of living on campus for prospective students and current residents.
• Create and maintain an HFS editorial calendar with themes and content updated annually and distributed across a variety of communication channels.
• Maintain a user-focused approach that follows UW and HFS brand and editorial style guidelines.
• Conceive, write, produce, and edit content for Department communications, including the HFS website, digital publications, and other projects. Review and approve content produced by other team members.
• Lead the delivery of consistent messaging to a variety of audiences with HFS and UW partners.
• Provide guidance to peers within the Department in developing and executing effective marketing and communication strategies, as well as in telling the story of HFS and promoting programs and services, identify opportunities and provide coaching and resources.
• Manage multiple projects at any given time and ensure that deliverables are completed on time and within budget. Provide timely and ongoing communication related to the status of projects and plans.
• Utilize negotiation and relationship-building skills to create buy-in from partners and manage changing priorities and project timelines.
• Collaborate with MarCom colleagues to support continual learning and process improvement.

Requirements

• Bachelor’s degree in marketing, communications, journalism, public relations, business or a related field
• 3 years of marketing experience in an academic environment, management or leadership role.
• Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.

Nice To Have

• Master’s degree in communications, digital and new media, user experience, or a related field.
• Experience working in higher education.
• Excellent presentation, verbal, and interpersonal communication skills including communicating effectively with stakeholders and leadership about priorities and deliverables.
• Demonstrated ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion.
• Working knowledge of Content Management System.
• Working knowledge of journey maps, personas, and other user experience methodologies.
• Ability to learn emerging digital tools.
• Attention to detail, ability to consistently meet deadlines and strong customer service orientation.
• Ability to manage multiple competing priorities in a dynamic work environment.

Benefits

• Benefits information