Responsibilities

• Marketing Planning and Execution (40%)
• Develop comprehensive marketing and communications plans, incorporating analytics and user research and aligning with user and organizational goals.
• Serve as a storyteller, sharing Department highlights to generate local and national interest in housing and dining programs, and supporting the narrative of living on campus for prospective students and current residents.
• Create and maintain an HFS editorial calendar with themes and content updated annually and distributed across a variety of communication channels.
• Maintain a user-focused approach that follows UW and HFS brand and editorial style guidelines.
• Conceive, write, produce, and edit content for Department communications, including the HFS website, digital publications, and other projects. Review and approve content produced by other team members.
• Project and Relationship Management (25%)
• Lead the delivery of consistent messaging to a variety of audiences with HFS and UW partners.
• Provide guidance to peers within the Department in developing and executing effective marketing and communication strategies, as well as in telling the story of HFS and promoting programs and services, identify opportunities and provide coaching and resources.
• Manage multiple projects at any given time and ensure that deliverables are completed on time and within budget. Provide timely and ongoing communication related to the status of projects and plans.
• Utilize negotiation and relationship-building skills to create buy-in from partners and manage changing priorities and project timelines.
• Collaborate with MarCom colleagues to support continual learning and process improvement.
• Identify potential solutions to complex problems and unique issues as they arise.
• Supervision (25%)
• Oversee the work completed by direct reports, ensuring appropriate productivity and quality.
• Evaluate the work completed by direct reports and provide coaching and constructive feedback.
• Provide guidance to direct reports on requirements and opportunities for learning and professional development.
• Miscellaneous (10%)
• Support activities in relation to established unit goals and objectives, including researching, collecting, and/or preparing information and reports.
• Represent unit and department interests on cross-functional teams, committees and work groups and to perform related duties as assigned to support the mission and strategic initiatives of Housing & Food Services.