Marketing Manager at Taylor Morrison | Frisco, TX

Taylor Morrison

Marketing Manager

Frisco, TX (Unknown)

Salary Not AvailableMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own the end-to-end brand marketing and division activation, coordinating incentives with sales, audience targeting for direct outreach, and the management of assets, events, and digital initiatives to drive qualified leads and traffic.

Brand Marketing Execution: Own all brand initiatives and ensure alignment with division goals.
Targeting and Outreach: Analyze demographics to inform direct marketing and community action plans.
Asset and Channel Ops: Oversee website data, visual assets, emails, events, and cross-team collaboration to scale campaigns.

Job Description

Responsibilities

Manage the implementation of all brand marketing initiatives as well as support division needs to hit strategic goals
Partner with sales management to develop best-fit incentives, offers, and strategies for achieving sales goals
Analyze lead, prospect, buyer, and market demographics to consistently determine best-fit targets for direct marketing outreach and community action plans
Oversee and track all division marketing initiatives to include:
Manage all website information with all site sources including, but not limited to, static and interactive floor plans, interactive site maps, pricing, community information, directions, photo galleries and other data as well as coordinate monthly web audits
Provide information for digital and social media initiatives
Produce and plan special projects and events
Manage the schedule and execution of emails and work with Area Marketing Director and Email and Marketing Automation Team to track success
Setup new sales offices, the interactive sales office (ISO) and model home experience items
Order, coordinate, and install model exterior signage, entrance signage, and off-site signage

Responsibilities (continued)

Schedule, gather, organize and maintain visual assets (model and community photography, virtual tours, Matterport tours, floor plan and community videos, etc.)
Responsible for annual division specific marketing plan to drive qualified leads and traffic to all communities
Creation and implementation of division advertising budget including coding and processing of sales & marketing invoices
Manage Division Realtor Relations
Act as liaison to Creative Studio and Corporate Communications team to drive division initiatives
Tracks results for all marketing initiatives, analyzing what worked and what did not work to increase efficiency for the future
Competently communicates between communities, division(s), region, and corporate, including data analytics, strategy recommendations, and providing necessary reports and respond promptly to requests
Helps instill a fun culture of teamwork, and openness to drive positive team member engagement
Maintain and organize project files, spreadsheets and other project resources as required
You are willing to perform other duties as assigned

Requirements

Bachelor's degree in marketing, Communications, or other related field and 3-5 years of marketing experience
Strong leadership skills including managing team members, high accountability, influencing other department heads or upper management, and ability to build trust within the team
Proficient in all Microsoft Office Applications as well as have savvy computer skills
Demonstrates self-confidence, grit and a growth mindset, with the ability to be adaptable and problem solve in high pressure situations
Ability to spearhead analytical, strategic, and tactical elements, both independently and as part of a team
Acts with urgency to meet deadlines, requiring exceptional organizational and time management skills and a focus on details
Strong in communication skills both oral and written as well as strong in organization skills
Customer service oriented and believe customer is number one priority
Ability to successfully prioritize and manage multiple tasks simultaneously, delegating where necessary
Good understanding of business acumen and customer focus (implied by competencies listed)

Benefits

Competitive Compensation
Health Care - Medical/Dental/Vision/Prescription Drug Coverage
401(k) with Company Matching Contributions
Flexible Spending Accounts
Disability Programs
Employee & Dependents Life Insurance
Vacation & Company Holidays
Tuition Reimbursement
Employee Home Purchase Rebate Program
Home Mortgage Program
Employee Assistance Program (EAP)

Taylor Morrison

4.3 Glassdoor

Taylor Morrison is a national homebuilder and land developer with a whole lot of heart and the fearlessness to challenge the status quo. Whether we’re supporting our customers on the cusp of change to Make Moves, inspiring our team members to uphold our culture we affectionately call TMLiving and fulfill our promise to ‘Love the Customer,’ or innovating the homebuying experience into the very best it can be, it’s our people who fuel our passion for making Taylor Morrison the perfect place to call home. We’re honored to hold the title of America’s Most Trusted® Home Builder by Lifestory Research for ten years running. In 2025, we ranked on Newsweek's America's Greenest Companies and Most Responsible Companies lists; Forbes' Most Trusted Companies in America and America's Best Companies lists; U.S. News and World Report's Best Companies to Work For list; and the Fortune 500. Our efforts to make the homebuilding industry more representative and inclusive have also been recognized on Bloomberg’s Gender Equality Index for five years in a row. These accolades, paired with our esteemed company culture, unwavering commitment to sustainability, philanthropy and healthy living, and dedication to elevating the customer and employee experience make us a great choice for potential homebuyers and future team members alike. Today, Taylor Morrison and our family of brands build in 12 states and 20+ major markets. To make the homebuying journey as seamless as possible, we also offer a one-stop-shop experience through our suite of in-house financial services, including mortgage, title services and insurance. With a legacy spanning over 100 years, whether you’re considering joining our family as a customer, team member or valued trade partner, we can’t wait to welcome you home.

Founded in 2007

Scottsdale, Arizona, USA

3.3K employees (208 in marketing)

www.taylormorrison.com

86% recommend to a friend

94% CEO approval