Responsibilities

• Develop and own the annual tap room marketing calendar and go-to-market plan across the portfolio, aligned to brand objectives and revenue goals.
• Drive foot traffic, dwell time, and repeat visitation through localized campaigns, promotions, loyalty, and seasonal/tentpole programming — beer releases, live music, and game-day/sports moments (e.g., World Cup tap room activations).
• Partner with the Digital & Social Marketing team on local content, paid media, email/CRM, and online reputation management (Google, Yelp, social sentiment) for each tap room.
• Build scalable programming frameworks and playbooks that individual tap room teams can localize and execute consistently across markets.
• Own in-venue tap room brand standards — menus, signage, merchandise, and on-site creative — in partnership with the Creative team to ensure a premium, on-brand guest experience.
• Lead marketing for new tap room openings, including launch playbooks, grand-opening activations, and local awareness campaigns.
• Develop and manage local community and partnership marketing (food trucks, local vendors, sponsorships, charity nights, merchant/association partnerships) to embed each tap room in its community.
• Coordinate with Brand Managers to activate national brand moments and product launches at the tap room level.
• Partner with Customer Marketing on branded merchandise, POS, and retail assets tailored to the tap room environment.
• Manage the tap room marketing budget: planning, allocation, PO/invoicing, vendor management, and ROI tracking.

Requirements

• Bachelor’s Degree in Marketing, Business, Hospitality, or a related field preferred.
• 5+ years of marketing experience, with a focus on field/local, experiential, hospitality, retail, or on-premise marketing.
• Experience marketing a multi-site business (tap rooms, restaurants, retail, or hospitality) strongly preferred.
• Experience in craft beer, CPG, alcohol beverage, or hospitality industries preferred.
• Proven track record of driving traffic and revenue through events, promotions, and digital marketing.
• Experience managing a marketing budget and external vendors/agencies.

Preferred

• Thorough knowledge of the craft beer industry and on-premise/hospitality marketing a strong plus.