Responsibilities

• Plan, develop, and manage both brand marketing and direct response marketing strategies and tactics that enhance the footprint in the regional market and beyond to achieve established goals.
• Responsible for the establishment and oversight of a system of internal controls, which provides reasonable assurance that marketing and advertising dollars are being allocated effectively, that operations are efficient, assets are safeguarded, and financial and volume growth information is reliable.
• Direct the development of programmatic promotional materials as needed by clinical services, targeting both consumers and referring physicians.
• Working closely with UTSW Digital, Creative, and Web Services, ensure consistent brand articulation across all channels and media. Develop, implement, and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.
• Assume secondary responsibility for the development and support of digital and social media marketing strategies that support volume growth, in conjunction with the web team and the marketing team's editorial staff.
• Negotiate with and manage the work of outside vendors as appropriate.
• Work with leadership to regularly conduct relevant market research; coordinate and oversee this activity. Monitor trends and adjust strategies accordingly.
• Maintain awareness of the local and regional competitive landscape and of key national market segments and trends. Proactively leverage Medical Center research and other existing sources of information to generate innovative marketing initiatives that distinguish the institution from its competitors.
• Perform other duties as assigned

Requirements

• Education Bachelor's Degree
• Experience 6 years in marketing, communications, or advertising. At least two of these years must be specialized in marketing or marketing communications in a corporation or agency with Bachelor's degree. or May consider additional years of experience in lieu of education.
• Preferred Education Master's Degree
• Preferred Experience 4 years in marketing, communications, or advertising with Master's degree.

Preferred

• Master's Degree
• 4 years in marketing, communications, or advertising with Master's degree.

Benefits

• UT Southwestern is proud to offer a competitive and comprehensive benefits package to eligible employees. Our benefits are designed to support your overall wellbeing, and include: PPO medical plan, available day one at no cost for full-time employee-only coverage 100% coverage for preventive healthcare-no copay Paid Time Off, available day one Retirement Programs through the Teacher Retirement System of Texas (TRS) Paid Parental Leave Benefit Wellness programs Tuition Reimbursement Public Service Loan Forgiveness (PSLF) Qualified Employer Learn more about these and other UTSW employee benefits!