Marketing Manager

USA (Hybrid)

$90K/yr – $100K/yrMid Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own go-to-market strategy and sales enablement for HousingWire data, subscriptions, media, and events, driving enterprise growth through launches, messaging, and customer storytelling.

Job Description

Responsibilities

Develop and execute go-to-market strategies, including positioning and messaging to support the growth of HousingWire’s data, subscriptions, media, and events
Support strategic initiatives such as expanding HW Data through channels like Snowflake
Create sales tools including media kits, sponsorship guides, sales pitch decks, and event materials to enable sales success
Partner with sales leadership to identify opportunities, enhance customer messaging, and support enterprise growth efforts
Plan and manage product launches, market announcements, customer communications, and revenue-driving campaigns
Generate customer stories, thought leadership articles, research assets, and sales collateral to increase brand awareness and pipeline
Monitor market trends, competitive activity, and customer feedback to refine positioning and strategies

Requirements

7+ years of experience in B2B marketing, product marketing, sales enablement, or revenue marketing roles
Strong understanding of go-to-market strategies, positioning, messaging, and sales support
Exceptional written and verbal communication skills
Proven experience creating customer-facing and sales-facing content that drives business results
Ability to work independently, manage ambiguity, and execute initiatives from concept to completion
Excellent project management and organizational skills with the ability to handle multiple priorities
Experience collaborating cross-functionally with sales, product, and executive teams
Familiarity with Salesforce and modern marketing technologies
Experience in housing, real estate, financial services, SaaS, data, or related industries is a plus

Preferred

Experience in housing, real estate, financial services, SaaS, data, or related industries is a plus

Benefits

Competitive salary range of $90,000-$100,000 base, commensurate with experience
Performance-based bonus of up to 10% of gross salary
401(k) plan with employer matching contribution
Comprehensive medical, dental, vision, and ancillary coverage options
Unlimited paid time off and paid parental leave
Hybrid and remote work options depending on location

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