Responsibilities

• Create, capture, edit, and publish engaging photo, video, graphic, and written content across social media, email, website, and other marketing channels.
• Actively manage social media platforms, including scheduling, audience engagement, messages, comments, and timely operational updates.
• Coordinate seasonal campaigns, promotions, events, and communications with Indoor Operations, Outdoor Operations, Sales, Food and Beverage, Programming, and Guest Services.
• Maintain a consistent and accurate brand voice, visual identity, and message across all channels.
• Develop and manage marketing calendars based on operational priorities, revenue goals, and the established marketing framework.
• Execute digital advertising, email marketing, website updates, and other promotional initiatives.
• Monitor campaign performance, engagement, website activity, and other key metrics, using results to improve future efforts.
• Coordinate outside vendors, media partners and community partners as needed.
• Assist with developing and managing the marketing budget and recommend how available resources can be used effectively.
• Provide direction to seasonal or part-time brand ambassadors, photographers, content creators, or other marketing support.

Requirements

• Two years of marketing, communications, social media, content creation, or related experience.
• Demonstrated ability to create effective photo, video, graphic, and written content.
• Experience managing social media and digital marketing platforms.
• Proficiency with Canva, Adobe Creative Suite, or similar design and editing tools.
• Strong writing, organization, communication, and project-management skills.
• Ability to work independently while coordinating priorities across multiple departments.
• Ability to work occasional evenings, weekends, and holidays based on operational and event needs.

Preferred

• Associate’s or bachelor’s degree in marketing, communications, business, or a related field.
• Experience in recreation, tourism, hospitality, events, or destination marketing.
• Familiarity with website content-management systems, email-marketing platforms, Meta Business Suite, and Google Analytics.
• Familiarity with Spirit Mountain or the outdoor-recreation industry.