Responsibilities

• Digital Marketing & Web · Own WFF's website, including day-to-day content management, page updates, and ensuring the site accurately reflects current programs, events, and organizational priorities · Manage WFF's web analytics function, including Google Analytics setup, reporting, and ongoing UX improvement recommendations · Identify and implement opportunities to improve website conversion, navigation, and user experience through data analysis and testing · Manage digital advertising strategy and vendor relationships, overseeing campaign performance and budget pacing · Monitor and synthesize performance across all owned channels (social, email, web, and paid) into regular leadership-ready reports Social Media Strategy & Execution · Own WFF's full social media strategy across all platforms, setting channel-specific goals, KPIs, and content direction · Oversee the social media content calendar, ensuring content is strategically targeted, on-brand, and audience-driven · Manage and direct our social media agency partner, serving as the primary contact for execution, reporting, and strategic alignment · Oversee the content calendar to ensure every post is on-brand, audience-specific, and tied to a clear goal · Drive organic community growth and meaningful engagement across all owned channels · Lead paid social campaigns, including audience targeting, budget management, and performance optimization · Stay current on platform updates, algorithm changes, AI tools, and social trends and bring recommendations to the team proactively · Report regularly on performance, translating metrics into clear insights and next steps for leadership CRM & Audience Strategy · Assist in building and maintaining audience segments that ensure the right messages reach the right members at the right time · Track and report on email performance metrics, including open rates, click-through rates, and list growth, and surface insights to the team · Execute email marketing campaigns in coordination with the marketing team, including list pulls, scheduling, and basic performance reporting · Support CRM list management and database hygiene in Salesforce, including audience segmentation and contact record maintenance · Partner with the marketing team to connect email and CRM data to broader campaign strategy and member engagement goals

Requirements

• Required · 4–6 years of progressive experience in digital marketing, with a portfolio or examples that demonstrate measurable results · Proven track record of growing and engaging audiences across digital platforms, including specific examples of follower growth, engagement rate improvement, or community-building results · Strong working knowledge of Google Analytics and paid social platforms (Meta, LinkedIn) · Experience managing external vendors and agency relationships · Comfortable translating data into clear, strategic recommendations – pulling numbers and understanding what they mean · Excellent written communication skills, with a strong editorial instinct and a feel for brand voice · Organized, self-directed, and able to manage multiple priorities in a fast-moving environment · Bachelor’s degree in Marketing, Communications, Business, or a related field.

Preferred

• Preferred · Background in short-form video, social SEO, or influencer/creator partnerships · Working knowledge of CMS platforms or basic web development concepts · Google Analytics and/or Salesforce certifications · Hands-on experience with Salesforce CRM or marketing automation platforms · Experience in a nonprofit, association, or membership-based organization · Familiarity with the foodservice, hospitality, or adjacent industries

Benefits

• BENEFITS WFF offers a comprehensive benefits package including health, dental, and vision insurance, a 401(k) with employer match, professional development, and flexible paid time off.