Marketing Manager

Pelham, AL (Unknown)

Salary Not AvailableMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the local division marketing engine from strategy through execution, focusing on brand consistency, events, and sales support to drive community-level impact.

  • Growth Infrastructure: Own division marketing programs, brand consistency, and materials across websites, signage, and PR events.
  • Events & Partnerships: Plan and execute local broker/customer/homeowner events and sales-office displays while coordinating invoices and vendor needs.
  • Market Intelligence: Track program results, share competition insights, and present at Sales meetings to steer strategy.

Job Description

Responsibilities

  • Work with sales leadership to develop effective marketing strategies.
  • Manage all marketing activities within the Division.
  • Track, monitor, and evaluate results for specific marketing programs and campaigns.
  • Ensure consistent, branded image for respective communities are created throughout website, signage, and within the community.
  • Coordinate, direct, and implement all Division public relations events and materials to build an effective brand.
  • Complete website updates to community web pages as needed on a timely basis.
  • Manage and maintain all off-site community signage including WEDs and billboards.
  • Work with community teams to produce: Local events for brokers, customers, and homeowners; Promotional specific handouts, advertisements, direct mail, etc.; Sales office displays
  • Assist sales leadership in defining Sales Center and Model Homes to include ordering displays and Model Home furniture. Review selections based on demographics.
  • Attend and present when needed at weekly Sales Meeting.

Requirements

  • Bachelor’s degree in Marketing, Business or related field
  • 5 years marketing experience
  • Microsoft Office Suite
  • Email marketing and campaign experience
  • Experience with marketing data analytics and tools (Web analytics, CRM)
  • Familiarity with Adobe Suite

Benefits

  • competitive benefits package to our employees
  • family type work environment
Smith Douglas Homes logo

Smith Douglas Homes

Based in Woodstock, GA, Smith Douglas Homes (NYSE: SDHC) was founded in 2008 by a core team of new home-building professionals, including recognized experts with nearly 50 years of experience. Our team is known for constructing quality homes at affordable prices in the places where you want to live. We strive to provide a superior value to our competitors in a home that feels like it is worth far more. In short, we give you a quality, well-built home for less. Building new homes in Atlanta, Birmingham, Charlotte, Chattanooga, Houston, Huntsville, Nashville, and Raleigh. With Smith Douglas Homes, it's Your Home. Your Choice. Within Reach.

Founded in 2008
Woodstock Station, Georgia, USA
398 employees (28 in marketing)

Traffic Signals

Monthly Visitors
88.4K
Monthly Google Ads Budget
$2.7K
Traffic Source Mix
Search
39.1%
Direct
54.6%
Referral
3.9%
Social
0.9%
Paid
1.4%

Headcount Trend

Current headcount: ~398

Marketing Team

Marketing Team Size
20 (5% of company)
Median Career Experience
11 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
1

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