Responsibilities

• Maintain Content Calendars, in collaboration with the Marketing Team, to focus heavily on growing our organic brand, support the lead generation efforts, and maintain a healthy cost per lead in all markets.
• Create, execute, analyze and manage a variety of marketing initiatives for platforms of the assigned market(s): Generate leads through social media, email marketing, and other marketing efforts.
• Be agile and adjust posting strategies based on current business needs.
• Convey the brand “voice” through copywriting while maintaining brand guidelines.
• Work with Influencers and partners to post content for brand awareness campaigns.
• Manage and update website content including leases, listings, and blogs
• Support digital advertisement efforts
• Email marketing newsletters, promotions, announcements, etc.
• Employer-brand and recruiting content
• Support new marketing initiatives, often trialing out new platforms or programs to determine viability and success.

Requirements

• High School Diploma or equivalent is required
• 2+ years of marketing or sales experience

Preferred

• Associates or Bachelor’s Degree in marketing, communications, art or related field is preferred
• Experience developing content across multiple digital platforms is ideal
• Experience with new trending social media content is ideal
• Experience in inbound marketing
• Experience in short-form copywriting for social media captions and display advertising
• Experience in long-form copywriting and SEO for website blogs, email marketing, and other types of content
• Experience using a CRM platform is preferred
• Experience with Excel or Google Sheets is preferred