Responsibilities

• - Operations: Maintain Content Calendars, in collaboration with the Marketing Team, to focus heavily on growing our organic brand, support the lead generation efforts, and maintain a healthy cost per lead in all markets.
• - Create, execute, analyze and manage a variety of marketing initiatives for platforms of the assigned market(s): Generate leads through social media, email marketing, and other marketing efforts.
• - Be agile and adjust posting strategies based on current business needs.
• - Convey the brand “voice” through copywriting while maintaining brand guidelines.
• - Work with Influencers and partners to post content for brand awareness campaigns.
• - Manage and update website content including leases, listings, and blogs
• - Support digital advertisement efforts
• - Email marketing newsletters, promotions, announcements, etc.
• - Employer-brand and recruiting content
• - Support new marketing initiatives, often trialing out new platforms or programs to determine viability and success.

Requirements

• - High School Diploma or equivalent is required
• - 2+ years of marketing or sales experience
• - Wordpress or similar CMS
• - Mailchimp (or other email marketing tool)
• - Social Media for Business (Facebook, Instagram, TikTok, YouTube)
• - Adobe CS, Canva, Splice, VSCO or other editing applications
• - Asana (or other project management software)
• - Google Workspace (Gmail, Calendar, Docs, Sheets, etc)
• - Experience with Excel or Google Sheets is preferred
• - Experience using a CRM platform is preferred

Preferred

• - Associates or Bachelor’s Degree in marketing, communications, art or related field is preferred
• - Experience developing content across multiple digital platforms is ideal
• - Experience with new trending social media content is ideal
• - Experience in inbound marketing
• - Experience in short-form copywriting for social media captions and display advertising
• - Experience in long-form copywriting and SEO for website blogs, email marketing, and other types of content

Benefits

• - Medical, dental, and vision coverage as well as a 401(k) plan subject to plan terms
• - Company-paid benefits such as company-paid and voluntary life insurance, short & long-term disability, and parental leave subject to applicable waiting periods
• - Flexible PTO
• - Company-Recognized Paid Holidays
• - Company Issued Computer & Cell Phone