Marketing Manager

Austin, TX (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead ABM and demand-gen programs to drive pipeline for Smadex\'s enterprise and mid-market accounts.

  • Own multi-channel ABM and account-based campaigns targeting top 50-100 accounts.
  • Must-have: 5+ years B2B marketing with ABM/demand gen and Salesforce proficiency.
  • Standout: Trackable revenue impact and cross-functional collaboration across sales, product, events, and marketing.

Job Description

Responsibilities

  • Named Account Penetration & ABM: Own and execute the ABM strategy targeting top 50-100 accounts, running multi-channel campaigns, and coordinating with sales on account plans and engagement strategy.
  • Lead Generation & Demand Gen: Build systematic lead generation programs (pre-event targeting, post-event nurture, ongoing campaigns) and manage paid programs (LinkedIn, display, retargeting). Track and optimize MQLs, pipeline contribution, and ROI.
  • Event Strategy & Team Management: Manage the Events Analyst to execute large-scale and high-touch client events, integrating them into ABM and demand gen programs to convert interest to pipeline.
  • Content Strategy: Coordinate content production (thought leadership, sales enablement, ABM-specific assets) with internal and external stakeholders, ensuring Smadex's voice and messaging is consistent for the US market.
  • Track key metrics, including meetings booked, pipeline influenced, and revenue impact.
Smadex logo

Smadex

3.9 Glassdoor

Smadex is a Mobile Growth Platform that powers performance, direct response, and brand advertising campaigns across in-app, CTV, and mobile web. With transparency and contextual targeting at its core, customers can rely on Smadex as a trusted partner to run privacy-centric advertising campaigns with optimized creative strategies to deliver performance. Smadex scales campaigns with customizable machine-learning algorithms - fed by a multitude of contextual signals and first-party data to find audiences that resonate and convert for your app, game, brand, or offer. Smadex is focused on helping customers unlock performance and scale in a privacy-compliant manner to build long-term sustainable value.Advertisers can access global consumers on the highest quality brand safe and viewable inventory at scale and capture attention using strong and engaging ad formats to drive performance sales and brand metrics. Smadex partners with the leading third-party platforms to provide the most innovative solutions and independent measurement. Our open platform can easily plug and play with any new external partners. Smadex is a technology company led by engineering and data science, working with agencies and direct clients across the globe.Smadex is a business unit of Entravision Communications (NYSE: EVC)

Founded in 2011
Barcelona, Catalonia, ESP
194 employees (66 in marketing)
79% recommend to a friend

Traffic Signals

Monthly Visitors
18.6M
Traffic Source Mix
Search
40.8%
Direct
42.7%
Referral
8.8%
Social
6.4%
Paid
0.9%

Headcount Trend

Current headcount: ~194

Marketing Team

Marketing Team Size
62 (32% of company)

Funding

Total Funding
$1.1M
Last Raise
$783.5K
Seed, 12 years ago

Funding History

  • Jul 2013
    Seed Round • $783.5K
  • Jun 2012
    Seed Round • $313.9K