Responsibilities

• Develop and own Dynamic Transit’s social media strategy.
• Manage the company's presence across LinkedIn, Facebook, Instagram, TikTok, YouTube, and other appropriate platforms.
• Establish measurable goals for audience growth, reach, engagement, and brand awareness.
• Develop strategies to increase meaningful engagement rather than simply increasing posting frequency.
• Monitor platform performance and make recommendations based on audience behavior and analytics.
• Identify emerging platforms, formats, trends, and opportunities relevant to Dynamic Transit.
• Monitor competitors and transportation industry activity to identify opportunities for differentiation.
• Develop and maintain the company's social media voice and ensure consistency across platforms.
• Manage social media communities and respond appropriately to comments, messages, questions, and other audience interactions.
• Develop campaigns designed to increase awareness, engagement, and audience growth.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field, or equivalent combination of education and experience.
• 3+ years of progressive marketing, social media, digital marketing, brand, or related experience.
• Demonstrated experience managing social media channels.
• Demonstrated experience developing and executing marketing strategies.
• Demonstrated experience creating content for multiple digital platforms.
• Demonstrated ability to analyze marketing performance and make recommendations based on results.
• Demonstrated ability to manage multiple projects independently.
• Demonstrated ability to communicate effectively with management and crossfunctional teams.

Preferred

• Experience in transportation, trucking, logistics, recruiting, employer branding, or B2B marketing.
• Photography and video production experience.
• Adobe Creative Suite experience.
• Experience managing paid social or digital advertising.
• Experience managing outside marketing vendors or creative partners.
• Experience building a brand or social media presence from an underdeveloped starting point.
• Demonstrated success increasing social media audience size, engagement, reach, or brand awareness.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance