Marketing Manager

Aurora, CO (On-site)

$80K/yr – $90K/yrMid Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive local digital marketing for SERVPRO franchises to generate leads and inquiries through GBP, LSA, PPC, and SEO while coordinating with regional teams.

  • Must-have: 5+ years in digital marketing with SEO, GBP, LSA, and Google Ads mastery.
  • Standout: Experience managing multi-location/franchise programs and local-market adaptation of national messaging.

Job Description

Responsibilities

  • Develop and execute local digital marketing programs to build pipeline, increase brand visibility, and drive emergency service inquiries in assigned territories/franchises.
  • Optimize and manage Google Business Profile (GBP) for multiple locations to enhance local search rankings, visibility, reviews, and direct customer engagement.
  • Manage Google Local Services Ads (LSA) campaigns, including setup, optimization, budget allocation, lead tracking, and performance improvements to maximize ROI on pay-per-lead advertising.
  • Plan, launch, and optimize PPC campaigns (Google Ads) targeting high-intent keywords for restoration services (e.g., water damage restoration, fire cleanup near me), focusing on cost-per-lead efficiency and conversion.
  • Leverage SEO best practices to improve organic search rankings for franchise websites and local pages, including keyword research, on-page optimization, content strategy, and local link-building.
  • Collaborate with regional managers and internal teams to align marketing initiatives with sales objectives, territory plans, and revenue goals.
  • Support joint marketing efforts, including co-branded digital campaigns, email marketing, and content creation to engage homeowners, businesses, property managers, and insurance professionals.
  • Create and distribute marketing toolkits, templates, ad creatives, landing pages, and enablement resources tailored for franchise use.
  • Track, analyze, and report on marketing performance using key metrics like lead volume, cost-per-lead, conversion rates, ROI, engagement, and pipeline contribution.
  • Adapt national messaging and brand guidelines for local relevance, crafting compelling copy for ads, emails, websites, social media, and other channels.

Requirements

  • Minimum of 5 years of experience in digital marketing, with proven expertise in SEO, Google Business Profile optimization, Google Local Services Ads (LSA), and PPC/Google Ads management.
  • Strong track record of driving leads and revenue growth through performance-based digital channels in a local/service-based industry (restoration, home services, or similar preferred).
  • Hands-on experience with demand generation, lead tracking, and analytics tools (Google Analytics, Google Ads, Google Business Profile dashboard, etc.).
  • Results-oriented with a passion for data-driven decisions, performance measurement, and optimizing ROI.
  • Excellent content creation skills, including writing persuasive copy for ads, emails, landing pages, and marketing assets.
  • Understanding of B2B and B2C sales cycles in emergency services, with knowledge of how to accelerate opportunities through targeted marketing.
  • Bachelor's degree in Marketing, Business, or related field preferred (not required).
  • Ability to travel up to 20-30% for regional office visits, events, or training (as needed)

Preferred

  • Experience in the restoration, home services, or franchise environment.
  • Familiarity with marketing automation tools, CRM systems, and local SEO tactics.
  • Proven success in managing multi-location or franchise marketing programs.
  • Ability to handle multiple campaigns simultaneously.

Benefits

  • 401(k)
  • Free food & snacks
  • Health insurance
  • Training & development
  • Paid Time Off, Sick Leave, and Paid Holidays
SERVPRO of Denver Southeast logo

SERVPRO of Denver Southeast

SERVPRO® Team Miller has cleaned up in the aftermath of floods and fires across the country, and taken care of our neighbor’s homes.In 1997, Randy Miller was an early pioneer for the SERVPRO system. Nearly three decades later, our headquarters, SERVPRO of Saginaw, is one of the largest and most well-respected SERVPRO locations. Team Miller now encompasses 24 locations across Michigan and Indiana.We were named Franchise of the Year in 2020 and regularly rank in the top 5 out of 2,200+ teams across the country based on our level of customer service and hard work.We operate with the mission of providing dependable and timely service to property and business owners when they need it most and strive to be the best of the best, no matter the size of the job.We offer property damage restoration services including fire and water mitigation, mold and abatement, commercial cleaning, and reconstruction.SERVPRO of Saginaw / Bay City provides cleaning and restoration services to residents and businesses in Saginaw, Carrollton, Zilwaukee Bridgeport, Frankenmuth, Buena Vista, Shields, Kochville, Midland, Gladwin, Edenville, Laporte, Coleman, Hope, Nelson, Owosso, Corunna, Durand, Perry and Laingsburg.Look to us for services including: •Water Damage•Construction•Fire Damage•Commercial•Mold•Specialty Cleaning•Storm•General Cleaning“Our teams respond to people in crisis who don’t know what to do next,” Miller said. Have Questions? We’re Here To Help! Call us toll free at 1-800-631-5982.

Founded in 1967
Saginaw, Michigan, USA
29 employees (1 in marketing)

Traffic Signals

Monthly Visitors
226K
Monthly Google Ads Budget
$2M
Traffic Source Mix
Search
59.4%
Direct
32.7%
Referral
5.4%
Social
1.1%
Paid
1.4%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
1 (3% of company)
Marketing Roles Posted (Last 30 Days)
2