Responsibilities

• Support overall global strategy for consumer marketing for Prime Original YA Series, including creation of goals, approach, positioning, and overall communication and engagement strategy
• Help develop 360 campaigns in the US across all channels (e.g. social, digital, Amazon owned channels, TV, in-theater, print, out-of-home and PR)
• Work collaboratively with creators, showrunners, producers and international teams to ensure overall global success
• Align closely with research teams to develop priority consumer insight studies
• Create and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
• Act as a leader and “catalyst” who inspires others to deliver bar-raising, best in class ideas and plans at a global scale, eliminating barriers that may work against this
• Bring big ideas to the table, obtain buy-in and effectively and efficiently implement ideas at scale
• Measure outputs against internal and external measures and deliver continuous improvement
• Present to senior leadership to update on key metrics and progress to goals; set mechanisms to operationalize timely global status updates for titles
• Cultivate positive relationships with companies, talent, executive producers, external studios and other relevant global stakeholders to forward our position

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Preferred

• Experience working with Executive Producers, including relationship management, selling through of strategy and ensuring effective partnership between the Marketing and Producing teams
• Decision-making skills with ability to lead, influence, align and inspire teams, including those who are not direct reports
• Demonstrated bias for action and willingness to roll up sleeves to get work done, even when outside scope of the job

Benefits

• comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• Learn more about our benefits.