Responsibilities

• Support the development of inbound marketing initiatives across retail brands, creating insights and contributing to strategies around search behavior, content opportunities, and customer intent.
• Lead execution of inbound initiatives including content strategy, landing page optimization, SEO/GEO, and the overall digital experience.
• Identify opportunities to capture demand across seasonal moments, promotional moments, product categories, and local/store-based searches
• Manage and optimize retail website content, partnering with the Digital Experience team to implement updates that improve UX and onsite performance
• Lead the development of in-store signage and messaging for key programs, merchandising stories, and marketing campaigns to ensure the digital experience matches the in-store experience at retail locations
• Translate outbound campaign strategies into effective landing page experiences and content strategies, partnering closely with the outbound retail marketing manager to ensure a cohesive end-to-end guest journey
• Develop rhythms and strategies in partnership with merchandising, planning, and operations that align and optimize messaging to product assortment and availability as well as services availability and lead times
• Monitor inbound performance metrics and own reporting and analysis efforts to identify trends and opportunities
• Execute test and learn initiatives across inbound tactics
• Contribute to the asset management planning process, including content gap analysis, new image and video capture, asset creation and post-production work, and future asset strategy in partnership with outbound team. This role will also work closely with merchandising team to secure assets from product vendors.

Requirements

• Bachelor degree in Marketing or equivalent experience
• A minimum of 5 years of marketing strategy and go-to-market execution experience
• Ability to manage multiple projects at a time and thrive in a fast-paced environment
• Strong analytical skills and the ability to leverage channel and business data to inform strategies, decisions, and stories
• Strong business acumen with an ownership mentality and solution-oriented mindset
• Excellent cross-functional collaborator
• Understanding of digital metrics, UX design, and digital best practices a plus
• Minimum Age: At least 18 years of age
• Employment Type: Year Round
• Shift Type: Full Time hours available

Preferred

• Experience in ecommerce or retail environments
• Understanding of digital metrics, UX design, and digital best practice
• Experience in travel, lifestyle, or resort-adjacent brands
• Familiarity with ecommerce platforms, onsite merchandising, and digital analytics tools
• Interaction with Shopify platforms and Shopify app store a plus
• Hands on experience with GA4 and UTM taxonomies

Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Full Time roles are eligible for the above, plus:
• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans