Responsibilities

• Lead Generation and Campaign Performance
• Build and manage the monthly marketing calendar.
• Plan and execute promotions and lead-generation campaigns.
• Coordinate Google Ads, Local Services Ads, paid social media, direct mail, streaming media, lead aggregators, and other advertising channels.
• Work with agency and vendor partners while maintaining ownership of results.
• Track lead sources, cost per lead, conversion performance, marketing ROI, and overall campaign effectiveness.
• Provide clear weekly and monthly performance reports to leadership.
• Recommend changes based on data, not assumptions.
• Brand, Social Media and Content
• Manage Rapid Roofing's presence across Facebook, Instagram, LinkedIn, YouTube, and Google Business Profile.

Requirements

• At least three years of professional marketing experience.
• Experience independently managing campaigns from planning through execution and reporting.
• Understanding of digital marketing, lead generation, and performance measurement.
• Hands-on experience creating marketing content using Canva, Adobe Creative Suite, or comparable tools.
• Experience managing social media and maintaining brand consistency.
• Strong writing, communication, organization, and project-management skills.
• Ability to manage multiple campaigns and deadlines with limited day-to-day supervision.
• Proficiency with Microsoft Office, Excel, Outlook, and marketing technology.
• Ability to work from the Ypsilanti area and occasionally attend local project sites, events, and community activities.

Preferred

• Roofing, home improvement, construction, or residential services
• Marketing for a local or multi-location service business
• Google Ads and Local Services Ads
• Meta Business Suite
• Google Business Profile
• CRM and lead-tracking systems
• Email marketing
• Direct mail
• Vendor co-op programs
• Photography and video content

Benefits

• Medical, dental, and vision insurance for eligible employees
• 401(k) with company matching contributions
• Paid holidays
• Flexible time off for eligible salaried employees
• Employer-paid basic life and AD&D insurance
• Employee assistance and additional voluntary benefit programs
• Direct access to company leadership
• Professional growth opportunities across a growing network of home improvement companies
• Benefit eligibility and plan details are governed by applicable company plan documents and policies.