Responsibilities

• Develop and own a defined content strategy that guides go‑to‑market decisions and prioritization.
• Support the creation and refinement of value propositions and positioning for targeted advisor audiences.
• Independently initiate and/or lead marketing programs and initiatives from concept through execution.
• Translate business objectives into clear marketing goals, strategies, and tactics, ensuring alignment with sales strategies and target markets.
• Provide guidance and consultation on marketing best practices, drawing on prior experience to address common challenges and obstacles.
• Ensure marketing plans are informed by competitive insights and aligned with regulatory considerations.
• Serve as a trusted marketing advisor to cross‑functional partners, ensuring solutions are aligned to business needs and stakeholder expectations.
• Proactively communicate status, risks, and key issues related to marketing activities to stakeholders, including business leaders and senior management.
• Build and maintain strong relationships across internal teams, influencing decisions and fostering collaboration.
• Identify, manage, and mitigate risks related to marketing initiatives, recommending solutions and securing stakeholder buy‑in as needed.

Requirements

• Minimum of five years of related professional experience, including at least two years in a marketing role.
• Bachelor’s degree in Marketing or a related field (or equivalent professional experience) required.
• Graduate degree preferred.
• Demonstrated experience developing and executing integrated marketing strategies.
• Strong stakeholder management, communication, and influencing skills.
• Ability to operate independently while managing multiple priorities in a complex, cross‑functional environment.