Responsibilities

• Leads the district's marketing strategy, ensuring initiatives support business goals, market growth and measurable results.
• Provides vision, mentorship and leadership to a high-performing marketing team, fostering a culture of collaboration, creativity and excellence.
• Oversees pursuit strategy for key opportunities, partnering with proposal and operations teams to develop winning approaches in a fast-paced, deadline-driven environment.
• Facilitates strategic planning, SWOT analyses and market assessments to identify opportunities and strengthen competitive positioning.
• Guides the development of compelling content and strategic storytelling that enhances PCL's brand and market presence.
• Leads market and competitor research to inform business decisions and support district growth.
• Provides executive-level editing, messaging and communications support to ensure content is clear, compelling and aligned with PCL's brand.
• Partners with the marketing team to shape and advance the district's digital and social media presence in support of business objectives.
• Oversees the planning and execution of marketing initiatives, events and campaigns that strengthen client relationships and elevate PCL's reputation.
• Champions quality, innovation and continuous improvement, driving the creation of award-winning marketing and proposal deliverables.

Requirements

• Postsecondary degree or diploma in marketing, communications, journalism, or equivalent.
• 10 years of progressive experience in marketing, with prior supervisory experience highly recommended.
• Experience developing and managing brand best practices and able to build, execute, and manage the district brand strategy and participate in national and sector brand planning.
• Experience initiating and managing district-level marketing strategic plan development and implementation with alignment to district and company strategic-planning processes.
• Ability to interpret and utilize data analytics to create, change, and manage marketing plans and strategies.
• Exceptional knowledge of and ability to manage strategic implementation of all marketing mediums, including web, print, advertising, video, and social media.
• Advanced skills and knowledge of Adobe Creative Cloud, specifically Adobe InDesign, Microsoft Suite products, and Bluebeam.
• Exceptional team player with ability to build, develop, mentor and inspire a marketing team.

Benefits

• Employee ownership opportunities that build long-term value
• Annual discretionary performance bonuses
• 401(k) with company match
• Industry-leading medical, dental and vision benefits
• Prescription drug coverage and telemedicine services
• Life, AD&D and disability insurance
• Paid parental leave and family care support
• HSA or FSA for healthcare, dependent care and transportation
• Mental health and wellness support, including Employee Assistance Programs
• Career growth pathways, leadership development and mentorship programs