Drive paid search strategy and execution for a DTC retail brand, owning end-to-end performance across Google and Microsoft ads.

Responsibilities

• Manage the paid search program across major platforms (Google, Microsoft/Bing), considering the full multichannel customer experience
• Lead, develop, and execute the paid search strategy, goal-setting, category prioritization, structure, testing, and optimization
• Own channel budgets, pacing, reporting, and performance analysis
• Oversee key vendor and agency relationships to ensure strong execution and accountability
• Drive continuous performance improvement through testing, automation, and adoption of advanced and next-generation, AI-enabled search and analytics tools
• Serve as the internal subject-matter expert on paid search, educating partners on opportunities, challenges, and best practices
• Present complex search data in a clear, understandable way for cross-functional teams
• Partner cross-functionally with paid social, display, SEO, eCommerce, Analytics and MarTech to manage strategy across audiences, promotions, geos and site experience
• Manage and optimize product feeds across major publishers to support Shopping and automated campaign performance
• Conduct deep-dive analyses and develop internal reporting that surfaces insights and drives efficiency and identifies opportunities

Requirements

• Ability to serve as Paid Search expert, including Google and Microsoft, with hands-on experience in Shopping, Performance Max and automated bidding
• DV360 programmatic experience to support integrated media efforts a plus.
• Excellent project management and prioritization skills in fast-moving retail environment
• Strong analytical skills with a proven record of translating data into actionable insights
• 5 years experience in Paid Search and/or Digital Marketing, preferably in a DTC retail environment
• Bachelor’s degree in marketing, advertising, economics, finance or analytics focus preferred or equivalent work experience
• Experience managing AI-enabled paid search programs at scale
• Advanced proficiency in Excel required
• Experience managing vendors or 3rd parties in ensuring deadlines, plan accuracy, and budget/goals are met
• Proficiency in Web Analytics tools (Adobe/Omniture, Google Analytics), Access or related knowledge in their underlying processes preferred

Preferred

• DV360 programmatic experience to support integrated media efforts a plus.