Responsibilities

• Manage multi-channel marketing workflows and high-stakes launch calendars for our monthly event engine.
• Provide strategic creative direction to editors and designers to turn raw footage into ads that stop the scroll and drive clicks.
• Analyze funnel performance—from registration to booked calls—to identify and execute rapid, data-backed optimizations.
• Design the member journey within our Facebook community to move people from "New Join" to "Qualified Prospect."
• Oversee the strategy and drafting of social content to ensure clarity, brand alignment, and high-intensity lead capture.
• Establish the "signal-to-sales" feedback loop by identifying high-intent members for our appointment setting team.
• Maintain the marketing calendar with extreme ownership, ensuring all assets are launch-ready and on-time.
• Evolve marketing workflows by weaponizing AI tools to 10x production speed and data analysis.
• Run continuous feedback loops by auditing campaign performance and incorporating sales team insights to iterate quickly.

Requirements

• Strategic Thinker / AI Optimizer / Performance Junkie / Leader
• You have a proven track record of managing complex marketing workflows and high-stakes launch calendars.
• You possess a strategic, creative eye and know exactly how to give direction that results in high-performing assets.
• You are naturally performance-driven, living in the data to kill underperforming ads or double down on winners.
• You take extreme ownership of projects end-to-end and are allergic to "checking the box" without delivering results.
• You have an asset-level understanding of AI tools and how to build workflows with LLMs or automation software.
• You are a collaborative communicator who can turn organic social engagement into a revenue-driving lead engine

Benefits

• 100% Remote Work at a Profitable, Growing Company
• Recession-Proof Industry, Product, and Audience
• Comprehensive Benefits Package (Health, Dental, Vision)
• 401K Retirement Program
• Flexible Paid Time Off
• Opportunities for Career Growth and Leadership Development
• Be Part of a Mission-Driven Company Transforming the Legal Industry