Marketing Manager - Mission Critical

New York City, NY (On-site)

$115K/yr – $125K/yrMid Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the go-to-market strategy for mission critical construction services and drive brand, demand, events, and growth initiatives.

  • Lead strategy and execution of GTM programs
  • Elevate brand across platforms and channels
  • Collaborate with technical teams and leadership to translate solutions into messaging

Job Description

Responsibilities

  • Own the Strategy: Lead the development and execution of go-to-market strategies for our mission critical construction services.
  • Build the Brand: Elevate our voice and visibility across industry platforms, thought leadership, and digital channels.
  • Partner with Pros: Collaborate with technical teams, project managers, and C-suite members to translate complex solutions into compelling messaging. Work with regional leadership teams to develop training materials and coordinate annual conferences/ employee development programs.
  • Lead Events: Plan, manage, and execute in-person, virtual, and hybrid events from concept through completion to amplify our brand presence and promote a culture of connection.
  • Drive Demand: Craft campaigns that generate qualified leads and position us as a partner of choice in the data center and critical infrastructure markets.
  • Fuel Growth: Lead competitive proposals (i.e., RFPs, RFPQs, etc.), track KPIs, optimize campaigns, and stay ahead of trends to ensure continuous innovation and ROI.

Requirements

  • A marketing professional with 7+ years of experience, ideally in AEC, construction, or technology sectors.
  • Skilled at positioning complex services and speaking the language of technical buyers and C-level stakeholders.
  • Creative and analytical — you can build a brand and track the numbers behind its success.
  • Confident in developing campaigns across digital, print, PR, social, and event channels.
  • An exceptional communicator, both visual and verbal, with a bias for action and results.

Preferred

  • Experience marketing to clients in mission critical environments (i.e., data centers, healthcare, government, or defense).
  • Familiarity with CRM systems (i.e., Salesforce) and marketing automation tools (i.e., OpenAsset, Cosential).
  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • Proficiency in digital marketing tools and platforms (i.e., SEO, SEM, social media).
  • High proficiency in Adobe Creative Suite (i.e., InDesign, Illustrator, Photoshop, Lightroom), web-based tools, and Microsoft Office (i.e., Outlook, Word, Excel, PowerPoint). Ability to create and manage graphic design assets.

Benefits

  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Health Savings Account
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • 401(k) retirement plan with employer match
  • Life & AD&D Insurance
  • Long-term Disability Insurance
  • Short-term Disability Insurance
Structure Tone logo

Structure Tone

3.5 Glassdoor

Structure Tone was founded in 1971 in NYC, as an interior construction focused builder. With offices in New York, Boston, New Jersey, and Philadelphia, our growth over the past five decades has been centered on client relationships and following our original client-first philosophy that no job is too small or large, and client satisfaction is always our top project goal. Structure Tone is part of the STO Building Group - a family of construction companies committed to setting the highest standards of excellence in everything we do. We believe the key to success is building lasting relationships and always putting our clients first. The STO Building Group family of companies—Structure Tone, Structure Tone Southwest, Structure Tone International, Pavarini Construction Co., Pavarini McGovern, LF Driscoll, Govan Brown, Ajax Building Company, BCCI Construction, Layton Construction, Abbott Construction, RC Andersen, and STO Mission Critical—includes over 5,100+ employees located in 50+ offices throughout the US, Canada, UK, and Ireland. We provide a complete range of construction services, from site selection analysis, design constructability review and aesthetic enhancements to interior fit-outs, new building construction, and building infrastructure upgrades and modernization. Learn more about how we partner with our clients to imagine, execute, and realize their vision at stobuildinggroup.com. STO Building Group is an equal-opportunity employer. We evaluate qualified employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Founded in 1971
New York, New York, USA
1.3K employees (43 in marketing)
55% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
64.2K
Traffic Source Mix
Search
52%
Direct
43%
Referral
3.9%
Social
0.8%
Paid
0.3%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
20 (2% of company)
Median Career Experience
13 years
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
2