Drive full-stack marketing for a local home-services company, owning the strategy and execution to maximize qualified leads and ROI.

• Develop and execute an annual marketing plan across multiple channels with focus on lowest CPL and highest intent
• Generate, track, and optimize leads based on company goals and CPL allocations
• Oversee and optimize Google Business Profile, website performance, SEO, and local presence
• Manage and evaluate lead quality, attribution, and ROI
• Understand and manage lead aggregators and third-party lead sources
• Create, write, and manage marketing content across platforms (web, social, email, print, etc.)
• Lead brand management, ensuring consistency in messaging, visuals, and voice
• Plan, coordinate, and attend community events, networking opportunities, home shows, and trade events
• Support and manage public relations efforts and local partnerships
• Understand social media platforms, engagement strategies, and performance metrics

• Proven, real-life marketing experience in a marketing manager or similar role (hands-on execution required)
• Strong understanding of lead generation strategy, performance marketing, and CPL management
• Experience using Salesforce specifically as a CRM
• Google Lead Generation knowledge is a requirement (Local Services Ads, paid search, tracking, optimization)
• Strategic oversight of Google Ads, LSAs, and SEO
• Experience managing websites, Google Business Profiles, and digital marketing platforms
• Excellent writing skills with a strong grasp of brand voice and storytelling
• Solid understanding of social media platforms and audience engagement
• Comfortable representing the company in the community and enjoys networking and relationship-building
• Ability to analyze data, interpret results, and make informed decisions

• Graphic design knowledge (Canva, Adobe, or similar tools)
• Photography and/or videography skills
• Experience in home services or local service-based industries
• Familiarity with CRM systems, call tracking, and marketing automation tools

• Paid Time Off (PTO) so you can rest, recharge, and show up your best
• Medical, dental, and vision insurance options
• 401(k) retirement plan
• Growth and advancement opportunities as the company continues to grow
• A supportive team environment that values learning, collaboration, and development
• The opportunity to build something meaningful and make a real impact